LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Moment/Sam Smith's HARRI inflatable suit
Grade B19 sourcesHIS-00643

Sam Smith's HARRI inflatable suit

Moment · 2023 · Notable

47Editable slideCertificate

HARRI claimed 2 billion impressions for a red-carpet suit that became a museum exhibit.

ًً

@mijioos · Feb 11, 2023

sam smith squidward walking sounds #BRITs

2.2K18
Original · @mijioos
Clip · HauteLeMode on YouTube

Meech

@MediumSizeMeech · Feb 11, 2023

Do you ever feel, like a plastic bag https://t.co/34t9bLISxs

6.9K66
Post · @MediumSizeMeech on X

Andy Ryan

@ItsAndyRyan · Feb 11, 2023

Ha ha look at Sam Smith, can't believe the silly clothes, wots the world coming to - this generation eh?

46.2K421
Post · @ItsAndyRyan on X

End Wokeness

@EndWokeness · Feb 12, 2023

Normal person: Extremists:

58.6K916
Post · @EndWokeness on X

BRIT Awards

@BRITs · Feb 11, 2023

Simply obsessed with @samsmith's look #BRITs

10.2K8.2K
Post · @BRITs on X
sam smith squidward walking sounds #BRITs
@mijioos on X
Sam Smith wearing the black inflatable latex suit on the BRIT Awards red carpet.
HARRI London
Simply obsessed with @samsmith's look #BRITs
@BRITs on X
Ha ha look at Sam Smith, can't believe the silly clothes, wots the world coming to - this generation eh?
@ItsAndyRyan on X
Normal person: Extremists:
@EndWokeness on X
Normal person: Extremists:
@EndWokeness on X
Air apparent: Sam Smith goes viral with Brit Awards outfit
Associated Press via KSAT
WHAT WAS SAM SMITH WEARING?! (Brit Awards 2023 Fashion Roast)
HauteLeMode on YouTube
HARRI x Sam Smith BRIT Awards 2023 — Indera Tamara
Indera Tamara
Sam Smith's Inflatable Black Latex BRIT Awards Outfit | Know Your Meme
Know Your Meme
Sam Smith at the 2023 Brit Awards
Billboard
Sam Smith at the BRITs: Funniest reactions to their 'controversial' arrivals outfit
Entertainment Daily

Spread Score

How it works
Reach61Contagion35Breadth60Velocity48Longevity1947

Numbers

HARRI’s retrospective reach claim; methodology undisclosed
2B
As of Jul 23, 2026 · Self-reported · HARRI London
Seed to peak
1 day
Feb 11 ’23 to Feb 12 ’23
Platforms
7
Started on X
Origin
Mixed
Fashion & accessories

Mechanics

  • Real-world spectaclePrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Smith wore HARRI’s inflatable latex suit to the BRITs. Viewers added captions and sound effects, and press reported the reactions. Harri explained the design on television. The Design Museum later commissioned a replica for REBEL.

Oct ’22DecMar ’23JunAugOctJun ’24DecAug ’25Apr ’26SepOpen webXRedditPressInstagramTVYouTube
Open webXRedditPressInstagramTVYouTube

14 more events on this chart

Join free to see them

Timeline (17)

  1. November 2022

    PERFECT magazine precursor · Nov 2022

    PERFECT requested HARRI pieces for a Sam Smith cover story.[1]

    Open the first post ↗

  2. February 2023

    BRIT Awards precursor · Feb 11 ’23

    The BRITs posted Smith walking in the inflatable suit at 18:18 UTC.[2][3]

    Simply obsessed with @samsmith's look #BRITs

  3. @mijioos seed · Feb 11 ’23

    @mijioos added Squidward walking sounds to the red-carpet clip at 18:35 UTC.[4][5]

    sam smith squidward walking sounds #BRITs
Changelogupdated Oct 14 ’26
  1. 2026-10-14Added: 16 events, 18 sources · Score 47 · Fact-check passed (31 claims)
Origin
Mixed
Sector
Fashion & accessories
Region
GB
HARRI’s retrospective reach claim; methodology undisclosed
2B
As of Jul 23, 2026 · Self-reported · HARRI London
Evidence
Grade B

Spread the same way

A Minecraft Movie

X · 2025

66
the minecraft movie trailers but only when jack black says something from the game verbatim

$960.4M box office

Banksy's Self-Shredding Painting

Retail · 2018

66
Banksy's Self-Shredding Painting

Payless Palessi

YouTube · 2018

46
The Payless Experiment

8.8B impressions

Coperni robot dogs

X · 2023

35
Robots abren el desfile de Coperni FW23 #pfw

216.7K impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Oct ’22DecMar ’23JunAugOctJun ’24DecAug ’25Apr ’26SepOpen webXRedditPressInstagramTVYouTube
Open webXRedditPressInstagramTVYouTube

14 more events on this chart

Join free to see them

  1. November 2022

    PERFECT magazine precursor · Nov 2022

    PERFECT requested HARRI pieces for a Sam Smith cover story.[1]

    Open the first post ↗

  2. February 2023

    BRIT Awards precursor · Feb 11 ’23

    The BRITs posted Smith walking in the inflatable suit at 18:18 UTC.[2][3]

    Simply obsessed with @samsmith's look #BRITs

  3. @mijioos seed · Feb 11 ’23

    @mijioos added Squidward walking sounds to the red-carpet clip at 18:35 UTC.[4][5]

    sam smith squidward walking sounds #BRITs

  1. owner response · Feb 11 ’23

  2. owner response · Feb 11 ’23

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 5 sourced numbers and 19 sources. Start with a free account.

Join freeGo Pro