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Library/Moment/Lady Hale's spider brooch
Grade B31 sourcesHIS-00262

Lady Hale's spider brooch

Moment · 2019 · Notable

47Editable slideCertificate

Online reactions to Hale’s spider brooch inspired 6,500 charity T-shirt sales in a day.

Balcony Shirts

@balconyshirts · Sep 24, 2019

It's on its way to Westminster.

1.2K118
Post · @balconyshirts on X
Clip · UKSupremeCourt on YouTube
@madpaduk @IanDunt It's on its way to Westminster.
@balconyshirts on X
Meet Lady Hale, the brooch-wearing justice who delivered a blow to Boris Johnson
Euronews / NBC News World News (Alexander Smith)
Who is Lady Hale? The judge just delivered a new Brexit blow to Boris Johnson
ABC News
R (Miller) v The Prime Minister; Cherry and others v Advocate General for Scotland [2019] UKSC 41
UKSupremeCourt on YouTube

Spread Score

How it works
Reach45Contagion60Breadth70Velocity51Longevity347

Numbers

Seed to peak
same day
Sep 24 ’19 to Sep 24 ’19
Platforms
4
Started on X
Origin
Organic
Politics & civic

Mechanics

  • Visible in usePrimary
  • Response chain
  • Creator relay
  • Platform jump
  • Press loop
  • Political adoption

How it spread

Trace the origin

Twitter jokes about Hale’s televised spider brooch spread into press and forum discussion. Balcony Shirts reported 6,500 T-shirt sales in a day. Politicians wore spiders, Lyst reported higher searches, and an exhibition and memoir later adopted the motif.

Google searchesAug ’19OctDecApr ’20JulOctFeb ’21MaySepFeb ’22JunJulPeakTVXPressOpen web
TVXPressOpen web

13 more events on this chart

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Timeline (16)

  1. September 2019

    Lady Hale precursor · Sep 24 ’19

    Hale delivered the ruling that Parliament’s suspension was unlawful while wearing the spider brooch.[1][2]

    Open the first post ↗

  2. Tiernan Douieb seed · Sep 24 ’19

    Tiernan Douieb joked that he hoped the spider would not get Hale before she announced the ruling.[3]

  3. The Irish News press · Sep 24 ’19

    The Irish News collected brooch jokes by Herring, Avery and David QC.[3][4][5][6]

    Meet Lady Hale, the brooch-wearing justice who delivered a blow to Boris Johnson
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 23 sources · Score 45
Origin
Organic
Sector
Politics & civic
Region
GB
Reported figure
—
Evidence
Grade B

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holy shit

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YouTube · 2019

58
Greta Thunberg (Young Climate Activist) at the Climate Action Summit 2019 - Official Video

New cases, every week

How the next thing spread, the week it does.

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Google searchesAug ’19OctDecApr ’20JulOctFeb ’21MaySepFeb ’22JunJulPeakTVXPressOpen web
TVXPressOpen web

13 more events on this chart

Join free to see them

  1. September 2019

    Lady Hale precursor · Sep 24 ’19

    Hale delivered the ruling that Parliament’s suspension was unlawful while wearing the spider brooch.[1][2]

    Open the first post ↗

  2. Tiernan Douieb seed · Sep 24 ’19

    Tiernan Douieb joked that he hoped the spider would not get Hale before she announced the ruling.[3]

  3. The Irish News press · Sep 24 ’19

    The Irish News collected brooch jokes by Herring, Avery and David QC.[3][4][5][6]

    Meet Lady Hale, the brooch-wearing justice who delivered a blow to Boris Johnson

  1. press · Sep 24 ’19

  2. commercial · Sep 24 ’19

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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