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Library/Campaign/Lifebuoy: Help a Child Reach 5
Grade C6 sourcesHIS-01087

Lifebuoy: Help a Child Reach 5

Campaign · 2013 · Niche

25Editable slideCertificate

Gondappa’s hand-walking story approached 1.5 million YouTube views in March 2013.

Original · Lifebuoy / Hindustan Unilever

Spread Score

How it works
Reach35Contagion35Breadth0VelocityNo data yetLongevityNo data yet25

Numbers

YouTube views by April 2013 (over seven million; month only)
7M
YouTube · Self-reported · Lifebuoy / Lowe / Effie
Milestone date
Week of Mar 11, 2013
Feb 2013 to Week of Mar 11, 2013
Platforms
3
Started on YouTube
Origin
Mixed
Beauty & personal care

Mechanics

  • Press loopPrimary
  • Platform jump

How it spread

Trace the origin

Gondappa’s fifth-birthday reveal led to a pledge. The agency describes Share/Donate links, a Children Reached counter and a brand contribution per share. Owned channels, a shortened TV version and radio partnerships supported the film’s distribution.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Feb ’13MarAprAugDecMay ’14SepFeb ’15AprYouTubePressOpen web
YouTubePressOpen web

4 more events on this chart

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Timeline (7)

  1. February 2013

    Campaign organizer seed · Feb 2013

    Lifebuoy launched the Gondappa film around its village handwashing initiative.[1][2]

  2. The Economic Times press · Feb 27 ’13

    The Economic Times described the new campaign and its Facebook and village components.[2]

  3. Campaign organizer first amplifier · Feb 28 ’13

    Unilever issued an international release linking viewers to the film and pledge page.[1]

Origin
Mixed
Sector
Beauty & personal care
Region
IN
YouTube views by April 2013 (over seven million; month only)
7M
YouTube · Self-reported · Lifebuoy / Lowe / Effie
Evidence
Grade C

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New cases, every week

How the next thing spread, the week it does.

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Feb ’13MarAprAugDecMay ’14SepFeb ’15AprYouTubePressOpen web
YouTubePressOpen web

4 more events on this chart

Join free to see them

  1. February 2013

    Campaign organizer seed · Feb 2013

    Lifebuoy launched the Gondappa film around its village handwashing initiative.[1][2]

  2. The Economic Times press · Feb 27 ’13

    The Economic Times described the new campaign and its Facebook and village components.[2]

  3. Campaign organizer first amplifier · Feb 28 ’13

    Unilever issued an international release linking viewers to the film and pledge page.[1]

  1. milestone · Week of Mar 11, 2013

  2. platform jump · Mar 11 ’13

Join free to see the other 4 events and the full chart. Free, on every case.

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Why it worked

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