Grade B8 sourcesHIS-01891
The Luka Dončić–Anthony Davis trade
Moment · 2025
A surprise NBA trade sparked protests; Dončić’s Lakers debut drew 2.01 million viewers.
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How it worksNumbers
- Seed to milestone
- same day
- Feb 2 ’25 to Feb 2 ’25
- Platforms
- 4
- Started on X
- Origin
- Organic
- Sports
Mechanics
How it spread
Trace the originCharania reported the trade on X, and news outlets collected reactions. Dallas fans protested; Dončić’s Lakers debut drew 2.01 million ESPN viewers.
Documented milestone; not a measured attention peak.
Timeline (9)
February 2025
Shams Charania seed · Feb 2 ’25
Charania reported the trade at 12:12 a.m. Eastern time.[1]
ESPN Social milestone · Feb 2 ’25
ESPN said its social team generated over 360 million impressions in the first two hours.[1]
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- 1An unexpected decision can create a story audiences retell across platforms.
Every number (8)
- ESPN social trade posts, first two hours“116 posts, generating 360M+ impressions across all its platforms”360M[1]
Press (1 outlet)
- Feb 12, 202510 days in
Sports Media Watch · Doncic’s debut draws solid crowd on ESPN
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