Zion Williamson’s shoe blowout
Moment · 2019 · Niche
A Nike shoe failure sidelined Zion Williamson after 36 seconds and drew rival ads.
ment
@mentnelson · Feb 21, 2019
Barack Obama pointing out the fact that Zion’s “shoe broke” will forever go down in history
Barack Obama
@BarackObama · Feb 21, 2019
Zion Williamson seems like an outstanding young man as well as an outstanding basketball player. Wishing him a speedy recovery.
.jpg)
Spread Score
How it worksNumbers
- Seed to peak proxy
- 1 day
- Feb 20 ’19 to Feb 21 ’19
- Platforms
- 6
- Started on TV
- Origin
- Organic
- Sports
How it spread
Trace the originA Nike PG 2.5 ripped during Duke-UNC. A SportsCenter clip, Obama reaction videos and athlete posts circulated; Nike investigated and rivals made ads. Nike shares fell the next day, with the shoe’s causal contribution contested.
Proxy date; not a directly measured attention peak.
12 more events on this chart
Join free to see themTimeline (15)
February 2019
Zion Williamson seed · Feb 20 ’19
Williamson left Duke-UNC 36 seconds in after his Nike shoe broke and he injured his knee.[1]
SportsCenter platform jump · Feb 21 ’19
SportsCenter posted the shoe-failure clip at 02:09 UTC, captioned as a destroyed shoe.[2]
Duke Men’s Basketball owner response · Feb 21 ’19
Duke announced at 02:35 UTC that Williamson would not return to the game.[3]
Join free to see the other 12 events and the full chart. Free, on every case.
Spread the same way
New cases, every week
How the next thing spread, the week it does.