Mailchimp: Did You Mean Mailchimp?
Campaign · 2017 · Niche
Nine rhyming projects drew audiences toward Mailchimp through search.
Spread Score
How it worksNumbers
- FailChips bags distributed
- 200K
- Campaign component · Portfolio report · Self-reported · Katie Willis
- Milestone date
- Week of Feb 21, 2017
- Jan 2017 to Week of Feb 21, 2017
- Platforms
- 3
- Started on Open web
- Origin
- Mixed
- Technology
Mechanics
How it spread
Trace the originNine rhyming projects offered separate cultural entry points. Their microsites linked to one another and a Mailchimp hub. VeilHymn’s video publicity still omitted the sponsor on February 8, letting music coverage precede the brand explanation.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
4 more events on this chart
Join free to see themTimeline (7)
January 2017
Campaign organizer seed · Jan 2017
Mailchimp began rolling out projects named after playful mispronunciations of its brand.[5]
The FADER platform jump · Jan 26 ’17
The FADER covered VeilHymn’s debut single without identifying the Mailchimp campaign.[4]
It’s Nice That press · Jan 27 ’17
It’s Nice That interviewed the directors of MailShrimp, KaleLimp and JailBlimp.[6]
Spread the same way
New cases, every week
How the next thing spread, the week it does.