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Library/Moment/Mattel Wicked doll box website typo
Grade B10 sourcesHIS-01769

Mattel Wicked doll box website typo

Moment · 2024

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Five doll models were subject to a stop-sale notice after a website misprint.

just2good (Sarah G)

@just2goodYT · Nov 9, 2024

The official Mattel Wicked dolls link to a porn site on the box 😭😭 h

252.1K1.9K
Post · @just2goodYT on X
Clip · TikTok
Recalled 'Wicked' Movie Dolls Become Instant Collectibles
ICv2
The official Mattel Wicked dolls link to a porn site on the box 😭😭
@just2goodYT on X
The official Mattel Wicked dolls link to a porn site on the box 😭😭
@just2goodYT on X
Mattel to Take 'Immediate Action' to Address 'Wicked' Dolls Misprint That Promotes Porn Site
TheWrap

Spread Score

How it works
Reach60ContagionNo data yetBreadth30Velocity0Longevity2535

Numbers

Sarah Genao X post views
24M
As of Nov 12, 2024 · X · Know Your Meme
Seed to milestone
1 day
Nov 9 ’24 to Nov 10 ’24
Platforms
6
Started on Reddit
Origin
Organic
Toys & collectibles

Mechanics

  • ControversyPrimary
  • Platform jump
  • Resale market

How it spread

Trace the origin

A Reddit buyer flagged an adult website on a Mattel Wicked doll box. Photos spread on X and TikTok, Mattel apologized and halted sales, and corrected dolls returned. A buyer later filed a proposed class action.

Documented milestone; not a measured attention peak.

Google searchesNov ’24DecJan ’25FebMarMilestoneu/iamwomanhearmepourStarts · Nov 9 ’24Sarah GenaoNov 9 ’24Stephen ColbertNov 2024@nighttime_podNov 10 ’24TheWrapNov 10 ’24MattelNov 11 ’24RedditXTVTikTokPressRetail
RedditXTVTikTokPressRetail

Timeline (10)

  1. November 2024

    u/iamwomanhearmepour seed · Nov 9 ’24

    A Reddit buyer flagged the adult website printed on a Wicked doll box.[1][2]

    Open the first post ↗

  2. Sarah Genao platform jump · Nov 9 ’24

    Genao posted photos of a doll box after hearing about the misprint on Reddit.[3][4][9]

    The official Mattel Wicked dolls link to a porn site on the box 😭😭

  3. Stephen Colbert backlash · Nov 2024

    Stephen Colbert joked about the Wicked doll packaging error on The Late Show.[10]

  1. platform jump · Nov 10 ’24

  2. press · Nov 10 ’24

Join free to see why it worked and the other 7 events. Free, on every case.

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Spread the same way

Product · Retail · 202131

McDonald's Pokémon 25th anniversary cards

McDonald's / The Pokémon Company International

Happy Meal Pokémon cards sold out locally as sealed boxes were listed for over $1,500.

Milestone 5 days in

1 / 8

  • McDonald's Pokémon 25th anniversary cards
  • Pokémon x Van Gogh Museum
  • Pokémon card boom (2020–2021)
  • Pokémon Trading Card Game US launch
  • Furby
  • Labubu
  • Chewbacca Mom
  • Bath & Body Works Snowed In candle controversy

Do this

  1. 1Check every printed destination on final packaging before production.
  2. 2
  3. 3

Every number (3)

  • Core Elphaba top completed eBay sale“$99.99 as the top price for the Wicked Core Elphaba Doll”
    $100[7]

Press (5 outlets)

  1. Nov 10, 20241 day inTheWrap · Mattel to take immediate action over Wicked dolls misprint

You’ve seen 1 of 3 steps, 1 of 3 numbers and 1 of 5 outlets. Pro opens the rest, with all 10 sources.

Join freeGo Pro · from $13/mo

Open the rest of this case

  • 3steps to copy, the playbook
  • 3sourced numbers
  • 5outlets that covered it
  • 10sources, each linked

The same on every case, with alerts and decks.

$156a year

$13 a month, paid yearly.

14-day full refundAll plans

Origin
Organic
Sector
Toys & collectibles
Region
US
Sarah Genao X post views
24M
As of Nov 12, 2024 · X · Know Your Meme
Evidence
Grade B