Viral toy marketing

Cases
10
Median Spread Score
40
Most started on
YouTube30%
First post to peak
20 days

By mechanic

Platform jump7

Labubu

64
THE MONSTERS BIG INTO ENERGY Series

$2.05B revenue

Chewbacca Mom

63
Facebook’s year-end screenshot of Candace Payne laughing in her Chewbacca mask.

164M views

LEGO Technic McLaren P1: The Ultimate Challenge

53
The Ultimate Challenge with Lando Norris | LEGO Technic

15B impressions

MGA Presents: Diss-mas

48
MGA PRESENTS: The Rizzler - DISS-MAS 🎁

545.7M impressions

LEGO CUUSOO’s Minecraft voting surge

40
LEGO Minecraft Micro World 21102 instruction booklet cover, a CUUSOO fan-supported release

Pokémon x Van Gogh Museum

40
Echt zin in een dagje Van Gogh museum om Pokémon te kijken 😎😎😎

3.7M views

Rainbow Loom

38
Original Rainbow Loom (use discount code RL3 for an additional discoun

$124M revenue

LEGO Tuxedo Cat Launch

32
Post by @LEGO_Group on X

14.4M impressions

Barbie: Imagine the Possibilities

31
Imagine The Possibilities | @Barbie

Hatchimals

24

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