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Library/Product/Maybelline Super Stay Vinyl Ink
Grade B20 sourcesHIS-00621

Maybelline Super Stay Vinyl Ink

Product · 2022 · Niche

29Editable slideCertificate

Maybelline said its Indonesian TikTok Shop launch sold 3 lipsticks per second.

Clip · By Kristina Studio on YouTube
Official product photo of Maybelline Superstay Vinyl Ink in shade 95 Captivated.
Maybelline New York
Chaotická Tate McRae
Sony Music Entertainment Czech Republic
NEW MAYBELLINE SUPERSTAY VINYL LIPSTICKS | LIP SWATCHES + FIRST IMPRESSIONS
By Kristina Studio on YouTube
Maybelline Superstay Vinyl Ink Review & Swatches - Musings of a Muse
Musings of a Muse
Glossy tapi tahan lama, pemulas bibir viral hadir di Indonesia
ANTARA News
Maybelline Vinyl Ink 35 Cheeky: Nude Pink Glossy-Tapi-Tak-Transfer Review
Dania Syahirah / Lemon8
Data Penjualan Kosmetik di Indonesia
Compas.co.id
TikTok For Business Case Study: Maybelline SuperVinylInk
TikTok for Business
Maybelline Super Stay Vinyl Ink Liquid Lipcolor Arrives But Will It Be Tacky? - Musings of a Muse
Musings of a Muse
Viral di Amerika, Ini Maybelline Superstay Vinyl Ink yang Glossy Tapi Transferproof!
Female Daily
Maybelline Catat Rekor Penjualan Per Detik untuk Lip Product Viral
Marketeers
Menilik Keistimewaan Lipstik Liquid Viral di Amerika dan Indonesia, Dari Melembapkan hingga Tahan 16 Jam
Fimela
Intip 8 Shade Warna Maybelline Superstay Vinyl Ink yang Viral di Media Sosial
Medcom.id

Spread Score

How it works
Reach30Contagion35Breadth40Velocity3LongevityNo data yet29

Numbers

Mexico TopView Shaker, paid ad, one day (lower bound)
55M
As of Feb 14, 2023 · TikTok · Self-reported · TikTok for Business
Peak date
Week of Aug 4, 2022
Mar 2022 to Week of Aug 4, 2022
Platforms
6
Started on Retail
Origin
Mixed
Beauty & personal care

Mechanics

  • Visible in usePrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Collectible set

How it spread

Trace the origin

Vinyl Ink reached US retail in March. Reviews crossed YouTube, TikTok, Lemon8 and Reddit before and after its Indonesian launch. Maybelline claimed three sales per second there; Compas later reported Rp5.2 billion in August Shopee revenue for one listing.

Dates use the stated precision; chart positions are date anchors.

Google searchesJan ’22MarMayJulAugSepNovApr ’23NovAug ’24DecPeakOpen webRetailYouTubeRedditTikTokPress
Open webRetailYouTubeRedditTikTokPress

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2022

    Maybelline New York precursor · Feb 2022

    Maybelline appointed Tate McRae as an ambassador and the face of Vinyl Ink.[1]

    Chaotická Tate McRae
    Open the first post ↗

  2. March 2022

    Maybelline New York seed · Mar 2022

    Vinyl Ink became available at Ulta in March.[2][3]

    Maybelline Super Stay Vinyl Ink Liquid Lipcolor Arrives But Will It Be Tacky? - Musings of a Muse

  3. By Kristina Studio platform jump · Mar 28 ’22

    By Kristina Studio posted a four-shade review with a kiss test and an after-eating check.[3]

    NEW MAYBELLINE SUPERSTAY VINYL LIPSTICKS | LIP SWATCHES + FIRST IMPRESSIONS
Changelogupdated Oct 14 ’26
  1. 2026-10-14Added: 16 events, 20 sources · Score 29 · Fact-check passed (30 claims)
Origin
Mixed
Sector
Beauty & personal care
Region
US
Mexico TopView Shaker, paid ad, one day (lower bound)
55M
As of Feb 14, 2023 · TikTok · Self-reported · TikTok for Business
Evidence
Grade B

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1.6B impressions

Haus Labs Triclone Skin Tech Foundation

Retail · 2022

38
A bottle of Haus Labs Triclone Skin Tech Foundation.

30.1K sold

Rare Beauty Rare Eau de Parfum

Reddit · 2025

34
Rare Eau de Parfum bottle with its oversized pump

1B impressions

Glow Recipe Hue Drops

Open web · 2024

32
Glow Recipe Watermelon Glow Niacinamide Hue Drops

$300K revenue

New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’22MarMayJulAugSepNovApr ’23NovAug ’24DecPeakOpen webRetailYouTubeRedditTikTokPress
Open webRetailYouTubeRedditTikTokPress

13 more events on this chart

Join free to see them

  1. February 2022

    Maybelline New York precursor · Feb 2022

    Maybelline appointed Tate McRae as an ambassador and the face of Vinyl Ink.[1]

    Chaotická Tate McRae
    Open the first post ↗

  2. March 2022

    Maybelline New York seed · Mar 2022

    Vinyl Ink became available at Ulta in March.[2][3]

    Maybelline Super Stay Vinyl Ink Liquid Lipcolor Arrives But Will It Be Tacky? - Musings of a Muse

  3. By Kristina Studio platform jump · Mar 28 ’22

    By Kristina Studio posted a four-shade review with a kiss test and an after-eating check.[3]

    NEW MAYBELLINE SUPERSTAY VINYL LIPSTICKS | LIP SWATCHES + FIRST IMPRESSIONS

  1. owner response · May 2022

  2. platform jump · May 28 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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