Grade B9 sourcesHIS-01867
Mean Girls musical surprise reactions
Creator moment · 2024
A theater reaction repost reached 38 million views on X.
Spread Score
How it worksNumbers
- Seed to milestone
- 1 day
- Jan 11 ’24 to Jan 12 ’24
- Platforms
- 4
- Started on X
- Leverage
- 2.9×
- $104.6M on $36M budget
How it spread
Trace the originA theater reaction clip circulated on X. Coverage described audiences reacting to songs and discussed the film’s marketing.
Documented milestone; not a measured attention peak.
Timeline (12)
October 2023
Paramount Pictures precursor · Oct 3 ’23
Paramount posted the 2004 film in segments to TikTok ahead of the new film.[1]
January 2024
Paramount Pictures precursor · Jan 10 ’24
The musical film opened in France and Mexico.[2]
Join free to see why it worked and the other 9 events. Free, on every case.
Spread the same way
Do this
- 1Make the format of a release legible before an audience buys a ticket.
Every number (6)
- X repost views, live counter; one post only“38M Views”38M[3]
Press (4 outlets)
- Oct 3, 2023100 days before
TIME · Paramount Put Mean Girls on TikTok. Writers Are Worried
You’ve seen 1 of 2 steps, 1 of 6 numbers and 1 of 4 outlets. Pro opens the rest, with all 9 sources.