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Library/Campaign/Brad Pitt and George Russell: Mercedes-AMG Valet
Grade B17 sourcesHIS-00879

Brad Pitt and George Russell: Mercedes-AMG Valet

Campaign · 2025 · Niche

38Editable slideCertificate

An AMG valet film paired Brad Pitt with a Formula 1 driver and reached celebrity forums.

Original · Mercedes-AMG / team x / Nicholas Schrunk

George Russell

@GeorgeRussell63 · Nov 26, 2025

Part time F1 driver, full time valet driver for Brad Pitt 😂 So cool to be a part of this campaign with @mercedesamg in the Mercedes-AMG GT 4-Door Coupe Prototype 🔥🔥 ht

10.5K103
Post · @GeorgeRussell63 on X
The Drift of a Lifetime
Mercedes-AMG on YouTube
A New Dimension of Performance With Brad Pitt, George Russell and the Upcoming Mercedes-AMG GT 4-Door Coupe - Mercedes-AMG PETRONAS F1 Team
Mercedes-AMG PETRONAS F1 Team
Part time F1 driver, full time valet driver for Brad Pitt 😂 So cool to be a part of this campaign with @mercedesamg in the Mercedes-AMG GT 4-Door Coupe Prototype 🔥🔥
@GeorgeRussell63 on X
Part time F1 driver, full time valet driver for Brad Pitt 😂 So cool to be a part of this campaign with @mercedesamg in the Mercedes-AMG GT 4-Door Coupe Prototype 🔥🔥
@GeorgeRussell63 on X
Part time F1 driver, full time valet driver for Brad Pitt 😂 So cool to be a part of this campaign with @mercedesamg in the Mercedes-AMG GT 4-Door Coupe Prototype 🔥🔥
@GeorgeRussell63 on X
Part time F1 driver, full time valet driver for Brad Pitt 😂 So cool to be a part of this campaign with @mercedesamg in the Mercedes-AMG GT 4-Door Coupe Prototype 🔥🔥
@GeorgeRussell63 on X
Brad Pitt och George Russel premiärvisar nya Mercedes-AMG GT 4-Dörrars Coupé i Las Vegas
Mercedes-Benz Sverige
“TOO HARD TO RESIST”: Launch of the global brand campaign with Brad Pitt as Brand Ambassador of the new Mercedes-AMG GT 4-Door Coupé
Mercedes-Benz Media
Nach F1-Blockbuster: Brad Pitt wird neuer Markenbotschaft von Mercedes-AMG
Campaign Germany
Mercedes Built An EV That Pretends To Growl And Brad Pitt's Selling It | Carscoops
Carscoops
Brad Pitt ist das neue Werbegesicht für Mercedes
spot on news via WEB.DE
Hollywood Premiere in Las Vegas | auto-illustrierte - Das Schweizer Automagazin
auto-illustrierte
George Russell steals spotlight in viral Brad Pitt video with Mercedes-AMG prototype
Motorsport.com via Yahoo Sports

Spread Score

How it works
ReachNo data yetContagion35Breadth20Velocity79Longevity2738

Numbers

Seed to peak
1 day
Nov 25 ’25 to Nov 26 ’25
Platforms
5
Started on YouTube
Origin
Stunt
Auto & mobility

Mechanics

  • Real-world spectaclePrimary
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Mercedes-AMG released a staged valet film with Pitt and Russell. Automotive and entertainment outlets covered it; Reddit users debated the car and ambassador. Motorsport.com reported fan praise and called the video viral.

Google searchesNov ’25DecJan ’26MarMayJulSepPeakYouTubePressXOpen webReddit
YouTubePressXOpen webReddit

11 more events on this chart

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Timeline (14)

  1. November 2025

    Mercedes-AMG seed · Nov 25 ’25

    Mercedes-AMG released the valet film with Brad Pitt and George Russell driving a camouflaged prototype.[1][2][3][4]

    A New Dimension of Performance With Brad Pitt, George Russell and the Upcoming Mercedes-AMG GT 4-Door Coupe - Mercedes-AMG PETRONAS F1 Team
    Open the first post ↗

  2. Campaign Germany press · Nov 25 ’25

    Campaign covered Pitt's AMG appointment and Russell's appearance as a valet.[5]

    Nach F1-Blockbuster: Brad Pitt wird neuer Markenbotschaft von Mercedes-AMG

  3. ABHD.nl press · Nov 25 ’25

    ABHD embedded the film in Dutch coverage of Pitt becoming an AMG ambassador.[4]

Origin
Stunt
Sector
Auto & mobility
Region
US
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesNov ’25DecJan ’26MarMayJulSepPeakYouTubePressXOpen webReddit
YouTubePressXOpen webReddit

11 more events on this chart

Join free to see them

  1. November 2025

    Mercedes-AMG seed · Nov 25 ’25

    Mercedes-AMG released the valet film with Brad Pitt and George Russell driving a camouflaged prototype.[1][2][3][4]

    A New Dimension of Performance With Brad Pitt, George Russell and the Upcoming Mercedes-AMG GT 4-Door Coupe - Mercedes-AMG PETRONAS F1 Team
    Open the first post ↗

  2. Campaign Germany press · Nov 25 ’25

    Campaign covered Pitt's AMG appointment and Russell's appearance as a valet.[5]

    Nach F1-Blockbuster: Brad Pitt wird neuer Markenbotschaft von Mercedes-AMG

  3. ABHD.nl press · Nov 25 ’25

    ABHD embedded the film in Dutch coverage of Pitt becoming an AMG ambassador.[4]

  1. owner response · Nov 26 ’25

  2. press · Nov 26 ’25

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Why it worked

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