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Library/Moment/Starbucks x Stanley Winter Pink Quencher
Grade B18 sourcesHIS-00655

Starbucks x Stanley Winter Pink Quencher

Moment · 2024 · Niche

38Editable slideCertificate

The $49.95 Winter Pink cup drew queues, sell-outs and resale listings.

Original · @_melymel_
shes so much prettier in person omg 🎀🥹 #stanleycup #stanley #stanleystarbucks #stanleystarbuckscollab #targetstarbucks #myfirststanley #shesperfect #pinkstanley #fyp #fypシ @Stanley 1913 @Starbucks…
@_melymel_ on TikTok
Video Stanley cups generating long lines outside Starbucks and Target
ABC News
Why are these pink Stanley tumblers causing shopping mayhem?
CBS News
- Placer.ai
Placer.ai
Here's why North Texans were lined up outside of Target at 3 a.m.
FOX 4 Dallas-Fort Worth
Chicagoan Krystal P. got up early Wednesday to buy a limited-edition Starbucks Stanley cup.
Chicago Sun-Times
stanley-cups-valentines-day
TIME

Spread Score

How it works
Reach33ContagionNo data yetBreadth50Velocity51Longevity2038

Numbers

Seed to peak
1 day
Jan 3 ’24 to Jan 4 ’24
Platforms
6
Started on TikTok
Origin
Organic
Home & lifestyle

Mechanics

  • Scarcity dropPrimary
  • Real-world spectacle
  • Resale market
  • Sell-out loop
  • Press loop

How it spread

Trace the origin

Winter Pink shoppers posted launch-day TikToks. Queues and local sell-outs became national news, while Starbucks ruled out a restock. Resellers listed cups for hundreds of dollars. Target later fired workers over cup purchases.

Google searchesDec ’23Jan ’24FebMarAprMayPeakRetailTikTokRedditPressTVOpen web
RetailTikTokRedditPressTVOpen web

13 more events on this chart

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Timeline (16)

  1. January 2024

    Starbucks / Stanley precursor · Jan 3 ’24

    The Winter Pink Quencher went on sale at Starbucks cafés inside Target stores.[1][2]

    Open the first post ↗

  2. @_melymel_ seed · Jan 3 ’24

    @_melymel_ posted her launch-day shopping trip for the Winter Pink cup.[2]

    shes so much prettier in person omg 🎀🥹 #stanleycup #stanley #stanleystarbucks #stanleystarbuckscollab #targetstarbucks #myfirststanley #shesperfect #pinkstanley #fyp #fypシ @Stanley 1913 @Starbucks…

  3. Cedar Hill Target shoppers commercial · Jan 3 ’24

    Shoppers bought out Cedar Hill’s stock, which managers said comprised 38 tumblers.[3]

    Here's why North Texans were lined up outside of Target at 3 a.m.
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 2 numbers
  2. 2026-10-14Added: 16 events, 18 sources · Score 38 · Fact-check passed (35 claims)
Origin
Organic
Sector
Home & lifestyle
Region
US
Reported figure
—
Evidence
Grade B

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NYX Professional Makeup Launches New Limited-Edition "Barbie™ The Movie" Collection

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40
Echt zin in een dagje Van Gogh museum om Pokémon te kijken 😎😎😎

3.7M views

Stanley Target Galentine's Collection

TikTok · 2023

36
😀 #stanleycup #target #fyp

10 sold

New cases, every week

How the next thing spread, the week it does.

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Google searchesDec ’23Jan ’24FebMarAprMayPeakRetailTikTokRedditPressTVOpen web
RetailTikTokRedditPressTVOpen web

13 more events on this chart

Join free to see them

  1. January 2024

    Starbucks / Stanley precursor · Jan 3 ’24

    The Winter Pink Quencher went on sale at Starbucks cafés inside Target stores.[1][2]

    Open the first post ↗

  2. @_melymel_ seed · Jan 3 ’24

    @_melymel_ posted her launch-day shopping trip for the Winter Pink cup.[2]

    shes so much prettier in person omg 🎀🥹 #stanleycup #stanley #stanleystarbucks #stanleystarbuckscollab #targetstarbucks #myfirststanley #shesperfect #pinkstanley #fyp #fypシ @Stanley 1913 @Starbucks…

  3. Cedar Hill Target shoppers commercial · Jan 3 ’24

    Shoppers bought out Cedar Hill’s stock, which managers said comprised 38 tumblers.[3]

    Here's why North Texans were lined up outside of Target at 3 a.m.

  1. commercial · Jan 3 ’24

  2. platform jump · Jan 3 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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