Milani Fruit Fetish Lip Oil
Product · 2022 · Niche
Milani’s lip oil drew over 100 TikTok videos and stock shortages, its CMO reported.
Spread Score
How it worksNumbers
- Peak date
- Jun 7 ’22
- Jan 2022 to Jun 7 ’22
- Platforms
- 4
- Started on Retail
- Origin
- Seeded
- Beauty & personal care
How it spread
Trace the originMilani launched the oils in January 2022. Its CMO reported over 100 TikTok videos and stock shortages by June. Dior comparisons carried the product into dupe coverage; later creator reviews, nude shades and retail activations extended its presence.
Dates use the stated precision; chart positions are date anchors.
12 more events on this chart
Join free to see themTimeline (15)
January 2022
June 2022
Jeremy Lowenstein / Milani Cosmetics peak · Jun 7 ’22
Milani’s CMO reported over 100 TikTok videos about the oils and said they could not be kept in stock.[1]
Milani Cosmetics commercial · Jun 7 ’22
Glossy reported 350% average weekly sell-through for the lip oil collection without defining the denominator.[1]
Changelogupdated Oct 12 ’26
- Added: 15 events, 16 sources · Score 13
Spread the same way
New cases, every week
How the next thing spread, the week it does.