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Library/Product/Our Place Always Pan
Grade B24 sourcesHIS-01738

Our Place Always Pan

Product · 2019

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The Always Pan drew a reported 30,000-person waitlist as Instagram promotion spread.

Clip · Avocado on Everything on YouTube
Ceramic Nonstick Always Pan 10.5"
Our Place (Lagom Kitchen Company)
Our Place is focused on designing cookware for today's cook: someone who no longer worships classic French cooking, who is as likely to make dosas as they are crepes.
Fortune
The Pan That Had a 30,000 Person Waitlist Is Back in Stock - FabFitFun
FabFitFun, sponsored content
Does the Always Pan Cook as Good as It Looks? - Consumer Reports
Consumer Reports, original laboratory and home tests
Our Place launched an upgraded version of its mega-viral Always Pan — I tried it
TODAY
Always Pan in sage on an oven top.
Ideal Home

Spread Score

How it works
Reach0Contagion35Breadth30Velocity8Longevity7526

Numbers

Lower bound: Avocado on Everything, Always Pan Review: Is It Worth the Hype?
80.8K
As of Oct 26, 2026 · YouTube · YouTube / Avocado on Everything
Milestone date
Week of Nov 28, 2020
Sep 4 ’19 to Week of Nov 28, 2020
Platforms
3
Started on Open web
Origin
Mixed
Home & lifestyle

Mechanics

  • Scarcity dropPrimary
  • Visible in use
  • Maker origin
  • Dupe economy

How it spread

Trace the origin

Our Place launched the Always Pan in 2019 with sponsored promotion and a PR sampling program. Instagram marketing accompanied reported sellouts and a 30,000-person waitlist in 2020. Reviews challenged its performance; later versions, stores and dupes extended its presence.

Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.

Google searchesJun ’19OctFeb ’20JunOctDecOct ’21Jul ’22DecJul ’23Jun ’24Aug ’25MilestoneOur PlaceStarts · Sep 4 ’19FortuneNov 28 ’19Our Place customersBy end of Aug 2020Open webPressRetail
Open webPressRetail

Timeline (17)

  1. September 2019

    Our Place seed · Sep 4 ’19

    Our Place claimed September 4 as the Always Pan’s first-use date in a trademark record cited by WIPO.[1][2][3]

    Ceramic Nonstick Always Pan 10.5"
    Open the first post ↗

  2. Our Place / FabFitFun owner response · Sep 23 ’19

    Our Place sponsored a FabFitFun shopping article that offered the Always Pan for $145.[4]

  3. November 2019

    Fortune press · Nov 28 ’19

    Fortune profiled the founders and described a pan designed for small kitchens and Instagram.[5]

    Our Place is focused on designing cookware for today's cook: someone who no longer worships classic French cooking, who is as likely to make dosas as they are crepes.

  1. owner response · Jan 9 ’20

  2. first amplifier · Apr 2020

Join free to see why it worked and the other 14 events. Free, on every case.

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Spread the same way

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Coffee in a Cone

Dayne Levinrad / The Grind Coffee Company

A Johannesburg coffee cone spread online; its founder claimed 50 million impressions.

50M impressions

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  • OMHU: The Iconic Dupe

Do this

  1. 1Make the object recognizable in everyday use and photographs.
  2. 2
  3. 3

Every number (9)

  • Reported pan waitlist before the August 2020 restock“The Pan That Had a 30,000 Person Waitlist Is Back in Stock”
    30K[7]

Press (9 outlets)

  1. Nov 28, 201985 days inFortune · The Always Pan Can Replace Most of Your Cookware by Itself | Fortune

You’ve seen 1 of 4 steps, 1 of 9 numbers and 1 of 9 outlets. Pro opens the rest, with all 24 sources.

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Open the rest of this case

  • 4steps to copy, the playbook
  • 9sourced numbers
  • 9outlets that covered it
  • 24sources, each linked

The same on every case, with alerts and decks.

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Origin
Mixed
Sector
Home & lifestyle
Region
US
Lower bound: Avocado on Everything, Always Pan Review: Is It Worth the Hype?
80.8K
As of Oct 26, 2026 · YouTube · YouTube / Avocado on Everything
Evidence
Grade B

Who moved it

  • Our PlaceStarted it · Sep 4 ’19Only here
  • FabFitFunAnswered · Sep 23 ’19Only here
  • FortuneCovered it first · Nov 28 ’1918 cases ›
  • Oprah WinfreyCarried it · Apr 1 ’209 cases ›
Picture credits
  • Oprah Winfrey: Maryland GovPics, CC BY 2.0, cropped
  • WIRED: Wired (magazine), Public domain
  • Men’s Health: Men's Health, Public domain
  • Selena Gomez: Frank Sun, CC BY-SA 4.0, cropped
  • Amazon: Amazon.com, Inc., Koto, and NaN (typeface creator), Public domain