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Library/Moment/Parler removal from app stores
Grade C8 sourcesHIS-01780

Parler removal from app stores

Moment · 2021

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Parler reached No. 1 on Apple’s app chart before its January 2021 removal.

Parler is back online after Amazon kicked it off the internet - Engadget
Engadget

Spread Score

How it works
Reach67ContagionNo data yetBreadth0Velocity69Longevity1341

Numbers

Seed to milestone
1 day
Jan 8 ’21 to Jan 9 ’21
Platforms
3
Started on App stores
Origin
Organic
Technology

Mechanics

  • ControversyPrimary
  • Newsjacking

How it spread

Trace the origin

Google and Apple removed Parler from their app stores after the Capitol attack. AWS suspended hosting, and Parler sued before later returning online.

Documented milestone; not a measured attention peak.

Feb ’21GoogleStarts · Jan 8 ’21MilestoneJan 9 ’21AppleJan 8 ’21John MatzeJan 8 ’21Michael BennetJan 10 ’21App storesOpen webX
App storesOpen webX

Timeline (11)

  1. January 2021

    Apple precursor · Jan 8 ’21

    Apple gave Parler 24 hours to submit a moderation plan or face removal.[1]

  2. John Matze precursor · Jan 8 ’21

    Parler’s CEO said it would not cave to companies he accused of opposing free speech.[2]

  3. Google seed · Jan 8 ’21

    Google suspended Parler from Google Play over violent content.[3]

  1. commercial · Jan 9 ’21

  2. milestone · Jan 9 ’21

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Spread the same way

Moment · Open web · 201844

Remove the new Snapchat Update

Nic Rumsey

A user petition to reverse Snapchat’s redesign drew more than a million signatures.

1.2M petition signatures

1 / 8

  • Remove the new Snapchat Update
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  • MapQuest's Lake Ontario stance
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  • Clubhouse
  • Juul and the 2019 flavored e-cigarette ban
  • Color Widgets

Do this

  1. 1Track availability when distribution platforms intervene.
  2. 2

Every number (2)

  • Parler iOS app chart peak before removal“the #1 app on the iOS app store”
    #1[4]

Press (3 outlets)

  1. Jan 8, 2021same dayArs Technica · Google bans Parler from Android app store

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Open the rest of this case

  • 2steps to copy, the playbook
  • 2sourced numbers
  • 3outlets that covered it
  • 8sources, each linked

The same on every case, with alerts and decks.

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Origin
Organic
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade C