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Library/Moment/Remove the new Snapchat Update
Grade B19 sourcesHIS-00478

Remove the new Snapchat Update

Moment · 2018 · Notable

44Editable slideCertificate

A user petition to reverse Snapchat’s redesign drew more than a million signatures.

1,248,801 people signed and won this petition
Nic Rumsey (petition starter)
Snap Inc.
Snap Inc., on Change.org
Snapchat Update: Why the Petition Creator "Never Expected" This
Inverse

Spread Score

How it works
ReachNo data yetContagion65Breadth30Velocity65Longevity1344

Numbers

Peak date
Week of Feb 15, 2018
Jan 10 ’18 to Week of Feb 15, 2018
Platforms
4
Started on Open web
Origin
Organic
Technology

Mechanics

  • ControversyPrimary
  • Maker origin
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Nic Rumsey petitioned Snap to reverse its redesign. Signatures passed a million as complaints spread on Twitter and in the press. Snap replied with promised tabs, then revised the interface in May. Rumsey declared victory.

Dates use the stated precision; chart positions are date anchors.

Google searchesAug ’17NovFeb ’18MarJunJan ’20Aug ’21Mar ’23Oct ’24May ’26PeakOpen webPressXSnapchat
Open webPressXSnapchat

13 more events on this chart

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Timeline (16)

  1. November 2017

    Snap Inc. precursor · Nov 29 ’17

    Snap announced a redesign separating friends from media content.[1]

    Open the first post ↗

  2. January 2018

    Nic Rumsey seed · Jan 10 ’18

    Nic Rumsey published the petition asking Snap to restore the previous app design.[2]

    1,248,801 people signed and won this petition

  3. February 2018

    The Independent press · Feb 9 ’18

    The Independent covered the petition when its counter showed 92,000 signatures.[3]

Origin
Organic
Sector
Technology
Region
AU
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesAug ’17NovFeb ’18MarJunJan ’20Aug ’21Mar ’23Oct ’24May ’26PeakOpen webPressXSnapchat
Open webPressXSnapchat

13 more events on this chart

Join free to see them

  1. November 2017

    Snap Inc. precursor · Nov 29 ’17

    Snap announced a redesign separating friends from media content.[1]

    Open the first post ↗

  2. January 2018

    Nic Rumsey seed · Jan 10 ’18

    Nic Rumsey published the petition asking Snap to restore the previous app design.[2]

    1,248,801 people signed and won this petition

  3. February 2018

    The Independent press · Feb 9 ’18

    The Independent covered the petition when its counter showed 92,000 signatures.[3]

  1. owner response · Feb 10 ’18

  2. platform jump · Feb 12 ’18

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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