Pebble Kickstarter launch
Product · 2012 · Niche
A smartwatch crowdfunding launch attracted 68,929 backers before production.
Spread Score
How it worksNumbers
- Kickstarter backers
- 68.9K
- Apr 11–May 18, 2012 · Commitments · Self-reported · Pebble / Kickstarter
- Seed to milestone
- 5 weeks
- Apr 11 ’12 to May 18 ’12
- Platforms
- 2
- Started on Open web
- Origin
- Seeded
- Technology
How it spread
Trace the originPebble offered buyers a watch and developers an SDK opportunity. Its team answered compatibility questions on Hacker News on launch day. Bundled rewards meant watch commitments exceeded backer counts; funding milestones became another news story.
Documented milestone; not a measured attention peak.
5 more events on this chart
Join free to see themTimeline (8)
April 2012
Campaign organizer seed · Apr 11 ’12
Pebble opened its Kickstarter campaign with a $100,000 funding goal.[1]
Pebble team owner response · Apr 11 ’12
Posted the hackable watch to Hacker News and answered compatibility questions beside the Kickstarter link.[7]
Kickstarter first amplifier · Apr 13 ’12
Kickstarter highlighted over 14,000 backers within the first two days.[2]
Spread the same way
New cases, every week
How the next thing spread, the week it does.