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Library/Product/Phlur Vanilla Skin body mist
Grade B20 sourcesHIS-00632

Phlur Vanilla Skin body mist

Product · 2023 · Niche

27Editable slideCertificate

The body mist reached No. 2 in an agency’s Amazon fragrance sales ranking.

Full-size Vanilla Skin body mist bottle with the Allure Best of Beauty mark.
Phlur
thecarlamccloud on LTK
thecarlamccloud / LTK
Top Brands Fueling the Sweet Scent Trend on Amazon
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PHLUR Vanilla Skin Body Mist - Travel Size Hair & Body Fragrance Mist with Vanilla, Pink Pepper, Cashmere Wood & Sandalwood (3 fl oz)
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The fragrance boom is nowhere near over
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PHLUR Hair & Body Fragrance Mist Launch at Sephora - Musings of a Muse
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Phlur Launches Body & Hair Mists
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Phlur Vanilla Skin In Stock July 2024 - Forbes Vetted
Forbes Vetted
August's Best Selling Fragrances at Sephora are a Sweet Treat
NewBeauty
split image of woman with glowing skin holding phlur vanilla skin body oil against chest and body oil bottle with wood and florals on gradient background with white border
Marie Claire
A graphic for National Skin Barrier Day. It appears to show skin cells, which are rendered as bubble-like shapes, overlayed with a tube of Avène Cicalfate moisturiser.
The Business of Fashion

Spread Score

How it works
ReachNo data yetContagion45Breadth30Velocity0LongevityNo data yet27

Numbers

Peak date
Jul 30 ’24
Oct 2023 to Jul 30 ’24
Platforms
4
Started on Retail
Origin
Mixed
Beauty & personal care

Mechanics

  • Scarcity drop
  • Platform jump
  • Press loop
  • Sell-out loopPrimary
  • Pairing

How it spread

Trace the origin

Phlur released Vanilla Skin mist in October 2023 and sent influencers samples. TikTok recommendations and stockouts drew coverage. The brand added perfume and deodorant versions; an agency later reported a No. 2 Amazon fragrance-sales rank.

Dates use the stated precision; chart positions are date anchors.

Google searchesAug ’23NovJan ’24MarMayJulSepNovFeb ’25JulNovPeakRetailPressOpen webReddit
RetailPressOpen webReddit

13 more events on this chart

Join free to see them

Timeline (16)

  1. October 2023

    Phlur seed · Oct 2023

    Phlur launched Vanilla Skin hair and body mist alongside Amber Haze and Mango Mood.[1][3][5]

    The fragrance boom is nowhere near over
    Open the first post ↗

  2. Musings of a Muse press · Oct 10 ’23

    Musings of a Muse reported that the new mists were available at Sephora for $35.[2]

    PHLUR Hair & Body Fragrance Mist Launch at Sephora - Musings of a Muse

  3. Phlur owner response · Oct 16 ’23

    Phlur explained how to layer its new mists over lotions, oils and perfume.[3]

Origin
Mixed
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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Google searchesAug ’23NovJan ’24MarMayJulSepNovFeb ’25JulNovPeakRetailPressOpen webReddit
RetailPressOpen webReddit

13 more events on this chart

Join free to see them

  1. October 2023

    Phlur seed · Oct 2023

    Phlur launched Vanilla Skin hair and body mist alongside Amber Haze and Mango Mood.[1][3][5]

    The fragrance boom is nowhere near over
    Open the first post ↗

  2. Musings of a Muse press · Oct 10 ’23

    Musings of a Muse reported that the new mists were available at Sephora for $35.[2]

    PHLUR Hair & Body Fragrance Mist Launch at Sephora - Musings of a Muse

  3. Phlur owner response · Oct 16 ’23

    Phlur explained how to layer its new mists over lotions, oils and perfume.[3]

  1. press · Oct 29 ’23

  2. owner response · Dec 9 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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