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Library/Campaign/Popeyes: pope yes
Grade B19 sourcesHIS-00349

Popeyes: pope yes

Campaign · 2025 · Niche

26Editable slideCertificate

MediaPost reported 445,000 likes on Popeyes' papal-election X post by the next afternoon.

Popeyes

@Popeyes · May 8, 2025

pope yes

447.8K2K
Original · Popeyes

Theo - t3.gg

@theo · May 8, 2025

This is an all timer. Intern deserves a promotion

Popeyes@Popeyes

pope yes

30.6K26
Post · @theo on X
Official Pope Yes campaign case board, showing the pun and reported reactions
GUT Miami / Popeyes, via The One Club
Leone XIV, un mese di pontificato nel nome della pace - Vatican News
Vatican News
Wake up babe, the new pope just dropped! I was eagerly anticipating how brands would react and try to insert themselves into something completely irrelevant to their business. However this tweet… |…
Maren Hamilton / LinkedIn
Popeyes 'Pope Yes' Tweet: Genius Marketing or Cringe-Worthy? My Take!
Clara Garcia / Lemon8
May 15, 2025: Founders, Futurists & Full Meals - 10 Stories Shaping Marketing This Week
Jessica Gioglio / LinkedIn
The 2026 Creative 100 Rising Agency Talent: Social Natives With Bold Ideas
Adweek
Popeyes Louisiana Kitchen | Pope Yes
The One Club / GUT and Popeyes entrant
D&AD Awards
D&AD
Think like a newsroom: Tahirah Hairston on what brands can learn from journalism
Tahirah Hairston / D&AD

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth20Velocity43Longevity1726

Numbers

Peak date
Week of May 9, 2025
May 8 ’25 to Week of May 9, 2025
Platforms
4
Started on X
Origin
Seeded
Food & beverage

Mechanics

  • NewsjackingPrimary
  • Response chain
  • Platform jump
  • Press loop
  • Creator relay

How it spread

Trace the origin

Popeyes posted "pope yes" during the papal election. Creators and other brands replied; the joke reached LinkedIn, Lemon8, Reddit and press. MediaPost reported 445,000 likes the next day. Advertising awards returned to the post the following year.

Dates use the stated precision; chart positions are date anchors.

Google searchesApr ’25MayJunSepDecApr ’26JunJulSepPeakTVXOpen webPress
TVXOpen webPress

11 more events on this chart

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Timeline (14)

  1. May 2025

    Vatican precursor · May 8 ’25

    White smoke announced the papal election at 18:07 Vatican time, before the Popeyes post.[1]

    Leone XIV, un mese di pontificato nel nome della pace - Vatican News
    Open the first post ↗

  2. @Popeyes seed · May 8 ’25

    Popeyes posted the two words "pope yes" at 17:23:22 UTC.[2][3]

  3. @theo platform jump · May 8 ’25

    Theo quoted the Popeyes post and wrote that its intern deserved a promotion.[4]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number · Revised 4 numbers · Score 54 → 26
  2. 2026-10-12Added: 14 events, 19 sources · Score 54
Origin
Seeded
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade B

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232.9K impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesApr ’25MayJunSepDecApr ’26JunJulSepPeakTVXOpen webPress
TVXOpen webPress

11 more events on this chart

Join free to see them

  1. May 2025

    Vatican precursor · May 8 ’25

    White smoke announced the papal election at 18:07 Vatican time, before the Popeyes post.[1]

    Leone XIV, un mese di pontificato nel nome della pace - Vatican News
    Open the first post ↗

  2. @Popeyes seed · May 8 ’25

    Popeyes posted the two words "pope yes" at 17:23:22 UTC.[2][3]

  3. @theo platform jump · May 8 ’25

    Theo quoted the Popeyes post and wrote that its intern deserved a promotion.[4]

  1. platform jump · May 8 ’25

  2. press · May 8 ’25

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
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  3. 3

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