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Library/Moment/Stanley x Wicked tumblers
Grade B18 sourcesHIS-00657

Stanley x Wicked tumblers

Moment · 2024 · Niche

32Editable slideCertificate

A Wicked tumbler rush reached more than four million views through an X repost.

Original · @colleenandmaurmi

Pop Base

@PopBase · Oct 13, 2024

Target shoppers nearly get into a brawl over Stanley’s Wicked cups in new TikTok.

21.8K1K
Post · @PopBase on X
People went crazy over the Wicked Stanleys#maurmi #funnygranny #wickedstanley #target #wicked @maurmi10 @S A V A G E G R A N T
@colleenandmaurmi on TikTok
Official Target product photo of green Elphaba and pink Glinda Stanley Quencher tumblers.
Target
I Took Kids to Target for the New 'Wicked' Stanley Cups & It Made Me (Un)Popular on Social Media
Colleen Dilthey Thomas / CafeMom
The ‘Wicked’ Stanley Cups are so pop-u-lar, they nearly caused a brawl at Target
TODAY (NBC News)
TikTokers Are Planning To *Run* To Target This Weekend For The 'Wicked' Stanleys
Elite Daily
'I hope YALL are happy': Target worker speaks out about Stanley x Wicked collab after having to unbox them
The Daily Dot
stanley tumblers cups wicked collection, elphaba tumblers
WWD
Target's 'Wicked: For Good' Stanley Cups Will Be Your New Obsessulation
Elite Daily
‘Over a cup???’: Target shopper records customers charging shelves for Wicked x Stanley cup
The Daily Dot

Spread Score

How it works
Reach40ContagionNo data yetBreadth20Velocity48Longevity1532

Numbers

X seed + top ten derivatives: one-repost lower bound
4M
As of Oct 16, 2024 · X · The Independent
Seed to peak
9 days
Oct 13 ’24 to Oct 22 ’24
Platforms
6
Started on TikTok
Origin
Organic
Home & lifestyle

Mechanics

  • Real-world spectaclePrimary
  • Scarcity drop
  • Controversy
  • Platform jump
  • Resale market

How it spread

Trace the origin

Target released Wicked tumblers, and Colleen Thomas filmed shoppers rushing the display. Her TikTok crossed to X, where a repost exceeded four million views. Press covered the near-brawl, criticism and resales; a pair sold for $187.

Google searchesSep ’24OctNovFeb ’25MayAugNovPeakRetailPressTikTokXOpen webTV
RetailPressTikTokXOpen webTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. October 2024

    Target precursor · Oct 3 ’24

    Target announced pink and green Wicked Stanley Quenchers for an October 13 launch.[1]

    Open the first post ↗

  2. Elite Daily precursor · Oct 11 ’24

    Elite Daily warned that the limited-edition cups would be available only while supplies lasted.[2]

    TikTokers Are Planning To *Run* To Target This Weekend For The 'Wicked' Stanleys

  3. The Independent precursor · Oct 12 ’24

    The Independent previewed the Target-exclusive tumblers and their retail prices.[3]

Origin
Organic
Sector
Home & lifestyle
Region
US
X seed + top ten derivatives: one-repost lower bound
4M
As of Oct 16, 2024 · X · The Independent
Evidence
Grade B

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Echt zin in een dagje Van Gogh museum om Pokémon te kijken 😎😎😎

3.7M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

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Google searchesSep ’24OctNovFeb ’25MayAugNovPeakRetailPressTikTokXOpen webTV
RetailPressTikTokXOpen webTV

13 more events on this chart

Join free to see them

  1. October 2024

    Target precursor · Oct 3 ’24

    Target announced pink and green Wicked Stanley Quenchers for an October 13 launch.[1]

    Open the first post ↗

  2. Elite Daily precursor · Oct 11 ’24

    Elite Daily warned that the limited-edition cups would be available only while supplies lasted.[2]

    TikTokers Are Planning To *Run* To Target This Weekend For The 'Wicked' Stanleys

  3. The Independent precursor · Oct 12 ’24

    The Independent previewed the Target-exclusive tumblers and their retail prices.[3]

  1. precursor · Oct 13 ’24

  2. seed · Oct 13 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

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