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Library/Campaign/Pusha T’s Arby’s Spicy Fish Diss Track
Grade B21 sourcesHIS-00468

Pusha T’s Arby’s Spicy Fish Diss Track

Campaign · 2022 · Niche

31Editable slideCertificate

Pusha T’s paid fish-sandwich diss passed 5.7 million Twitter views in launch week.

King Push

@PUSHA_T · Mar 21, 2022

Just dropped a diss track with @Arbys. Grab some popcorn and a Spicy Fish Sandwich. #ArbysSpicyFishDissTrack #ArbysPaidMeButIWouldSayThisAnyway

48.2K1.5K
Original · Pusha T / Arby’s
Just dropped a diss track with @Arbys. Grab some popcorn and a Spicy Fish Sandwich. #ArbysSpicyFishDissTrack #ArbysPaidMeButIWouldSayThisAnyway
@PUSHA_T on X
Arby's and Pusha T Collaborate Again for a New Country-Style Rib Roast Track and First-Ever Merch Collection
Inspire Brands / Arby's
Arby's | Arby's x Pusha T Diss Tracks
The One Club / Fallon + MSL Group + PXP campaign entry
Pusha T teams up with Arby’s McDonald’s Filet-O-Fish diss track
The FADER
Pusha T Drops McDonald's Diss Track For Arby's After Making Claim That He Created The 'I'm Lovin' It' Jingle
Know Your Meme
Arby's bought Buffalo Wild Wings in a transaction that's valued at $2.9 billion. An SUV is pictured sitting at the pick-up window of an Arby's restaurant December 13, 2002 in Des Plaines, Illinois.
International Business Times Australia
Rapper Pusha T teams up with Arby’s for McDonald’s fish sandwich diss track
FOX 5 Atlanta / FOX TV Digital Team
Marketing Bites: Arby’s has a beef with McDonald’s over a fish sandwich
Restaurant Business

Spread Score

How it works
Reach44Contagion20Breadth30Velocity30Longevity2131

Numbers

Twitter seed-video views; historical lower bound, derivatives uncounted
5.7M
As of Mar 23, 2022 · X · Restaurant Business
Peak date
Week of Mar 22, 2022
Mar 21 ’22 to Week of Mar 22, 2022
Platforms
3
Started on X
Origin
Mixed
Food & beverage

Mechanics

  • Maker originPrimary
  • Creator relay
  • Response chain
  • Platform jump
  • Press loop

How it spread

Trace the origin

Arby’s paid Pusha T to attack the Filet-O-Fish. Creators and Reddit users made jokes, while press retold his disputed jingle grievance. Coverage then reported millions of views and a vendor’s advertising-value estimate.

Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’22AprJunAugOctDecFeb ’23AprPeakXPressReddit
XPressReddit

12 more events on this chart

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Timeline (15)

  1. March 2022

    Pusha T seed · Mar 21 ’22

    Pusha T posted the paid Spicy Fish Diss Track for Arby’s with a hashtag disclosing payment.[1]

    Just dropped a diss track with @Arbys. Grab some popcorn and a Spicy Fish Sandwich. #ArbysSpicyFishDissTrack #ArbysPaidMeButIWouldSayThisAnyway
    Open the first post ↗
  2. Rolling Stone press · Mar 21 ’22

    Rolling Stone interviewed Pusha T about the ad and his disputed McDonald’s jingle claim.[2]

    Pusha T teams up with Arby’s McDonald’s Filet-O-Fish diss track
  3. Arby’s owner response · Mar 21 ’22

    Arby’s published its planned video cross-post promoting the Spicy Fish Sandwich.[3]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source · Added 1 number · Revised 2 numbers
  2. 2026-10-14Retitled · Added 1 event · Revised 14 events · Added 7 sources · Archived 15 sources · Revised 6 numbers · Added 2 evidence checks · Mechanics revised · Summary rewritten · Read rewritten · Score 46 → 31
  3. 2026-10-13Added: 14 events, 13 sources · Score 46
Origin
Mixed
Sector
Food & beverage
Region
US
Twitter seed-video views; historical lower bound, derivatives uncounted
5.7M
As of Mar 23, 2022 · X · Restaurant Business
Evidence
Grade B

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Instagram · 2015

55
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@Dr Pepper please get back to me with a proposition we can make thousands together. #drpepper #soda #beverage

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41
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New cases, every week

How the next thing spread, the week it does.

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Google searchesMar ’22AprJunAugOctDecFeb ’23AprPeakXPressReddit
XPressReddit

12 more events on this chart

Join free to see them
  1. March 2022

    Pusha T seed · Mar 21 ’22

    Pusha T posted the paid Spicy Fish Diss Track for Arby’s with a hashtag disclosing payment.[1]

    Just dropped a diss track with @Arbys. Grab some popcorn and a Spicy Fish Sandwich. #ArbysSpicyFishDissTrack #ArbysPaidMeButIWouldSayThisAnyway
    Open the first post ↗
  2. Rolling Stone press · Mar 21 ’22

    Rolling Stone interviewed Pusha T about the ad and his disputed McDonald’s jingle claim.[2]

    Pusha T teams up with Arby’s McDonald’s Filet-O-Fish diss track
  3. Arby’s owner response · Mar 21 ’22

    Arby’s published its planned video cross-post promoting the Spicy Fish Sandwich.[3]

  1. platform jump · Mar 21 ’22

  2. platform jump · Mar 21 ’22

Join free to see the other 12 events and the full chart. Free, on every case.

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