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Library/Moment/Wedding of Prince William and Catherine Middleton
Grade B21 sourcesHIS-01588

Wedding of Prince William and Catherine Middleton

Moment · 2011 · Notable

48Editable slideCertificate

The royal wedding generated 72 million live streams on the official YouTube channel.

Clip · The Royal Family on YouTube
Clip · The Royal Family on YouTube
Clip · The Royal Family on YouTube
Wedding of Prince William of Wales and Kate Middleton
Robbie Dale / CC BY-SA 2.0 / Wikimedia Commons
Abbey Hosts Royal Wedding | Westminster Abbey
Westminster Abbey
The Royal Wedding Ceremony at Westminster Abbey
The Royal Family on YouTube

Spread Score

How it works
Reach64Contagion20Breadth70Velocity58Longevity1448

Numbers

Official YouTube seed broadcast: live streams, not unique people
72M
As of Apr 29, 2011 · YouTube · Self-reported · YouTube
Seed to observed peak
same day
Apr 29 ’11 to Apr 29 ’11
Platforms
8
Started on TV
Origin
Seeded
Culture (no sector)

Mechanics

  • Real-world spectaclePrimary
  • Platform jump
  • Press loop
  • Dupe economy

How it spread

Trace the origin

The wedding aired on television and YouTube. Viewers posted reactions and built Pippa Middleton fan pages. Dressmakers copied both sisters' gowns. The ceremony album reached number four on the UK compilations chart, and officials announced a dress exhibition.

Observed peak within the documented measurement window; not an all-time maximum.

Google searchesJun ’10OctFeb ’11MayJunMar ’13Feb ’15Jan ’17Dec ’18Nov ’20Aug ’22DecObserved peakPressOpen webYouTubeTVFacebookRetailAudioTikTok
PressOpen webYouTubeTVFacebookRetailAudioTikTok

13 more events on this chart

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Timeline (16)

  1. November 2010

    Royal Household precursor · Nov 16 ’10

    The Royal Household announced the engagement of Prince William and Catherine Middleton.[1]

    Open the first post ↗
  2. March 2011

    St James's Palace precursor · Mar 2 ’11

    The palace launched a wedding website linking its YouTube, Twitter, Facebook and Flickr accounts.[2]

  3. April 2011

    Royal Household / Google precursor · Apr 19 ’11

    The Royal Household announced a YouTube livestream and invited video messages for a wedding guest book.[3]

  1. seed · Apr 29 ’11

  2. observed peak · Apr 29 ’11

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Why it worked

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  1. 1
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Origin
Seeded
Sector
Culture (no sector)
Region
GB
Official YouTube seed broadcast: live streams, not unique people
72M
As of Apr 29, 2011 · YouTube · Self-reported · YouTube
Evidence
Grade B

Spread the same way

Activity · Open web · 202414

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How the next thing spread, the week it does.