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Library/Campaign/Ryanair on TikTok
Grade B18 sourcesHIS-01649

Ryanair on TikTok

Campaign · 2020 · Niche

10Editable slideCertificate

Ryanair said its 'Couch Boy' TikTok reached 39 million views.

Clip · TikTok
Clip · TikTok
Clip · TikTok
Clip · TikTok
Clip · TikTok
Clip · TikTok
Official still from Ryanair’s June 4, 2021 talking-plane TikTok addressing requests for US flights.
Ryanair / TikTok

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth10VelocityNo data yetLongevityNo data yet10

Numbers

Milestone date
Nov 29 ’21
May 2020 to Nov 29 ’21
Platforms
4
Started on TikTok
Origin
Seeded
Auto & mobility

Mechanics

  • Unhinged voicePrimary
  • Transgression
  • Mascot persona
  • Press loop

How it spread

Trace the origin

Ryanair began posting crew videos on TikTok, then gave its planes eyes, lips and a voice. Replies and duets turned complaints into jokes. Rafferty's report of 39 million views for its Couch Guy parody anchors a milestone rather than an attention maximum.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Feb ’20JunDecMay ’21SepDecApr ’22OctJun ’23NovApr ’25Sep ’26TikTokPressOpen webAudio
TikTokPressOpen webAudio

12 more events on this chart

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Timeline (15)

  1. May 2020

    @ryanair seed · May 2020

    Ryanair began posting on TikTok, initially featuring its crew.[1][2]

  2. November 2020

    @ryanair owner response · Nov 16 ’20

    Ryanair posted a behind-the-scenes tour of its headquarters.[3]

  3. January 2021

    @spencewuah platform jump · Jan 14 ’21

    @spencewuah duetted a Ryanair TikTok with the caption 'my power'.[4]

  1. owner response · Jun 4 ’21

  2. press · Aug 7 ’21

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Why it worked

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Origin
Seeded
Sector
Auto & mobility
Region
IE
Reported figure
—
Evidence
Grade B

Spread the same way

Campaign · TikTok · 202233

Scrub Daddy and Duolingo Have a Baby

Scrub Daddy / Duolingo

The brands’ cross-posted mascot pregnancy video drew more than 4 million TikTok viewers.

4M views

1 / 8

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  • Mr. Clean retires
  • Duolingo kills Duo the owl
  • Duo’s Great Resignation
  • Death of Mr. Peanut
  • Mr. Clean Cleaner of Your Dreams
  • Revlon’s “Thanks girl” lip-liner reply
  • Duolingo Super Bowl Buttception

New cases, every week

How the next thing spread, the week it does.