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Library/Trend & aesthetic/Shein hauls
Grade B18 sourcesHIS-01331

Shein hauls

Trend & aesthetic · 2013 · Niche

33Editable slideCertificate

Sponsored and customer hauls drew 14.2 billion reported #sheinhaul views on TikTok.

Original · Nhitastic
Clip · NiceNienke on YouTube
Clip · Sarah Rae Vargas on YouTube
Clip · Pretty Pastel Please on YouTube
Clip · Georgia May on YouTube
A June 2013 Sheinside haul video, from the brand's early haul era
Nhitastic on YouTube
Lace pieces from a Sheinside haul blog post
Julia / dazzled
The Shein app on a phone
CNN Business
A worker sorts pink garments in a Shein supplier workshop
Public Eye
Shoppers carrying Shein bags
CNN Business

Spread Score

How it works
ReachNo data yetContagion35Breadth30VelocityNo data yetLongevityNo data yet33

Numbers

BCG-reported TikTok posts mentioning #sheinhaul
1.1M
As of Oct 14, 2024 · TikTok · Boston Consulting Group
Seed to milestone
10.8 years
Jun 20 ’13 to Apr 10 ’24
Platforms
5
Started on YouTube
Origin
Mixed
Fashion & accessories

Mechanics

  • Remixable templatePrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Creators posted Shein hauls on YouTube before the pandemic. Sponsored and customer videos spread to TikTok and Instagram. Supplier investigations and a sponsored factory trip later drew criticism.

Documented milestone; not a measured attention peak.

Google searchesDec ’12Sep ’13Mar ’15Mar ’17May ’19Apr ’20Apr ’21SepMay ’22Aug ’23Jul ’24MilestoneYouTubeOpen webTikTokPressInstagram
YouTubeOpen webTikTokPressInstagram

13 more events on this chart

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Timeline (16)

  1. June 2013

    Nhitastic seed · Jun 20 ’13

    Nhitastic posted a Sheinside haul, the earliest dated video recovered for this case.[1]

    A June 2013 Sheinside haul video, from the brand's early haul era
    Open the first post ↗

  2. September 2013

    Julia / dazzled platform jump · Sep 2 ’13

    Julia published a Sheinside haul and said the retailer had sent her the clothes.[2]

    Lace pieces from a Sheinside haul blog post

  3. July 2015

    NiceNienke afterlife · Jul 20 ’15

    NiceNienke posted a video titled SHEIN HAUL.[3]

  1. afterlife · Aug 25 ’19

  2. afterlife · Nov 16 ’19

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Why it worked

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Origin
Mixed
Sector
Fashion & accessories
Region
Global
BCG-reported TikTok posts mentioning #sheinhaul
1.1M
As of Oct 14, 2024 · TikTok · Boston Consulting Group
Evidence
Grade B

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