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Library/Campaign/Sabrina Carpenter for Skims Spring 2024
Grade B21 sourcesHIS-00812

Sabrina Carpenter for Skims Spring 2024

Campaign · 2024 · Niche

15Editable slideCertificate

Launchmetrics estimated $5.5 million in media impact value for the celebrity campaign.

Original · Skims / Sabrina Carpenter / Jack Bridgland

2000s

@PopCulture2000s · Apr 1, 2024

sabrina carpenter for skims 💿

37K155
Post · @PopCulture2000s on X

Buzzing Pop

@BuzzingPop · Apr 1, 2024

Barry Keoghan’s reacts to Sabrina Carpenter’s SKIMS photoshoot.

38015
Post · @BuzzingPop on X

SKIMS

@skims · Apr 1, 2024

Sabrina Carpenter for SKIMS.

5.1K81
Post · @skims on X
Sabrina Carpenter on Instagram: "hellooo it’s sabrina your spring @skims girl 💞🍒🐣 Spring intimates drop 4.03 at skims.com"
Sabrina Carpenter on Instagram
Sabrina Carpenter for SKIMS.
@skims on X
Sabrina Carpenter Doesn’t Care If You Call Her the “Horniest Girl Alive”
W Magazine
Sabrina Carpenter Skims Campaign
Rolling Stone
sabrina carpenter for skims 💿
@PopCulture2000s on X
sabrina carpenter for skims 💿
@PopCulture2000s on X
Barry Keoghan’s reacts to Sabrina Carpenter’s SKIMS photoshoot.
@BuzzingPop on X
Barry Keoghan’s reacts to Sabrina Carpenter’s SKIMS photoshoot.
@BuzzingPop on X
Sabrina Carpenter estrela nova campanha da marca de Kim Kardashian | CNN Brasil
CNN Brasil
Sabrina Carpenter
Rolling Stone
Sabrina Carpenter Variety Power of Young Hollywood
Variety
Shop Sabrina Carpenter's Skims Campaign Glam | NewBeauty
NewBeauty
Sabrina Carpenter Is A ‘90s Bombshell In Her First SKIMS Campaign
Nylon

Spread Score

How it works
Reach6Contagion20Breadth30Velocity0Longevity2115

Numbers

2000s X repost impressions, live rounded counter
1.7M
As of Oct 15, 2026 · X · X / 2000s
Seed to peak
same day
Apr 1 ’24 to Apr 1 ’24
Platforms
4
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • Response chain
  • Controversy
  • Platform jump
  • Press loopPrimary
  • Newsjacking

How it spread

Trace the origin

Skims released Carpenter’s spring campaign on Instagram, and fan reposts and Keoghan’s comment became press stories. Criticism about her ties to Swift returned in later interviews. Launchmetrics estimated media value; campaign sales were undisclosed.

Apr ’24MayJunJulAugInstagramPressXOpen web
InstagramPressXOpen web

14 more events on this chart

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Timeline (17)

  1. April 2024

    Sabrina Carpenter / Skims seed · Apr 1 ’24

    Carpenter posted the spring intimates campaign carousel on Instagram.[1][2]

    Sabrina Carpenter on Instagram: "hellooo it’s sabrina your spring @skims girl 💞🍒🐣 Spring intimates drop 4.03 at skims.com"
    Open the first post ↗

  2. W Magazine press · Apr 1 ’24

    Carpenter discussed the shoot and her own style in a launch-day interview.[3]

    Sabrina Carpenter Doesn’t Care If You Call Her the “Horniest Girl Alive”

  3. Rolling Stone press · Apr 1 ’24

    Rolling Stone covered the campaign and linked readers to its products.[4]

    Sabrina Carpenter Skims Campaign
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 number
  2. 2026-10-15Added: 16 events, 20 sources · Score 15
Origin
Seeded
Sector
Fashion & accessories
Region
US
2000s X repost impressions, live rounded counter
1.7M
As of Oct 15, 2026 · X · X / 2000s
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Apr ’24MayJunJulAugInstagramPressXOpen web
InstagramPressXOpen web

14 more events on this chart

Join free to see them

  1. April 2024

    Sabrina Carpenter / Skims seed · Apr 1 ’24

    Carpenter posted the spring intimates campaign carousel on Instagram.[1][2]

    Sabrina Carpenter on Instagram: "hellooo it’s sabrina your spring @skims girl 💞🍒🐣 Spring intimates drop 4.03 at skims.com"
    Open the first post ↗

  2. W Magazine press · Apr 1 ’24

    Carpenter discussed the shoot and her own style in a launch-day interview.[3]

    Sabrina Carpenter Doesn’t Care If You Call Her the “Horniest Girl Alive”

  3. Rolling Stone press · Apr 1 ’24

    Rolling Stone covered the campaign and linked readers to its products.[4]

    Sabrina Carpenter Skims Campaign

  1. owner response · Apr 1 ’24

  2. platform jump · Apr 1 ’24

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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