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Library/Campaign/SKIMS Ultimate Nipple Bra launch campaign
Grade B20 sourcesHIS-00764

SKIMS Ultimate Nipple Bra launch campaign

Campaign · 2023 · Niche

26Editable slideCertificate

A $62 bra sold out after a climate spoof drew criticism and breast-cancer survivor praise.

Original · Kim Kardashian / SKIMS
Clip · Access Hollywood on YouTube

Kim Kardashian

@KimKardashian · Oct 27, 2023

COMING OCT 31: THE @SKIMS ULTIMATE NIPPLE BRA. Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection on Tuesday, October 31 at 9AM PT / 12PM ET. Join the waitlist for early access to shop. In addition to our

17.5K1.2K
Post · @KimKardashian on X
Clip · Jimmy Kimmel Live on YouTube
Clip · SKIMS on Instagram

SKIMS

@skims · Oct 27, 2023

A push-up bra this bold has never been done before.

1.3K51
Post · @skims on X
Clip · SKIMS on YouTube
Kim Kardashian on Instagram: "COMING OCT 31: THE ULTIMATE NIPPLE BRA. Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection on…
Kim Kardashian on Instagram
The Ultimate Nipple Push-Up Bra in Sienna, with raised nipple detail.
SKIMS
Kim Kardashian Rocks 'ULTIMATE NIPPLE BRA' In New SKIMS Ad
Access Hollywood on YouTube
Heidi Klum Halloween
ABC / Double J
Greenpeace UK on Instagram: "The hard truth about Kim’s new “nipple bra” 😞. Using melting glaciers and rising sea levels as a punchline to improve your profit margins makes a mockery of an issue…
Greenpeace UK on Instagram
When Kim Kardashian's nipple bra dropped, some people laughed. Breast cancer patients rejoiced.
USA TODAY (via Yahoo)
The SKIMS Ultimate Nipple Bra
SKIMS on YouTube
Kim Kardashian in Skims Push Up Nipple bra campaign
The Hollywood Reporter
Watch: Kim Kardashian says Skims nipple bra was modeled off her chest - UPI.com
UPI
Kim Kardashian on Living Next to Madonna, Push-Up Bra with Nipples & Which Online Rumors are True
Jimmy Kimmel Live on YouTube
A push-up bra this bold has never been done before.
@skims on X
COMING OCT 31: THE @SKIMS ULTIMATE NIPPLE BRA. Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection on Tuesday, October 31 at…
@KimKardashian on X
SKIMS on Instagram: "COMING OCT 31: SKIMS ULTIMATE NIPPLE BRA. Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection on Tuesday,…
SKIMS on Instagram
Fake the nipple? Two writers go head to head on Kim K’s controversial bra
Dazed

Spread Score

How it works
Reach18Contagion35Breadth40Velocity10Longevity3226

Numbers

Kardashian X launch post, live rounded counter
10.1M
As of Oct 14, 2026 · X · Self-reported · Kim Kardashian / X
Peak date
Week of Oct 27, 2023
Oct 27 ’23 to Week of Oct 27, 2023
Platforms
7
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • ControversyPrimary
  • Transgression
  • Platform jump
  • Press loop
  • Sell-out loop

How it spread

Trace the origin

SKIMS released a climate-science spoof starring Kim Kardashian. Viewers debated the joke, while survivors discussed the bra after breast cancer. The product sold out; later coverage reported a waitlist and a restock.

Dates use the stated precision; chart positions are date anchors.

Google searchesOct ’23NovDecJan ’24FebMarAprPeakInstagramPressYouTubeRedditOpen webAudioTV
InstagramPressYouTubeRedditOpen webAudioTV

13 more events on this chart

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Timeline (16)

  1. October 2023

    Kim Kardashian / SKIMS seed · Oct 27 ’23

    Kardashian published a climate-science spoof advertising a bra with built-in faux nipples.[1][2][3]

    Kim Kardashian on Instagram: "COMING OCT 31: THE ULTIMATE NIPPLE BRA. Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection on…
    Open the first post ↗

  2. Teen Vogue / The Independent press · Oct 27 ’23

    Launch-day coverage described the skit and quoted viewers who thought it was a joke.[4][5]

  3. Access Hollywood platform jump · Oct 27 ’23

    Access Hollywood published a video report on the campaign.[6]

    Kim Kardashian Rocks 'ULTIMATE NIPPLE BRA' In New SKIMS Ad
Origin
Seeded
Sector
Fashion & accessories
Region
US
Kardashian X launch post, live rounded counter
10.1M
As of Oct 14, 2026 · X · Self-reported · Kim Kardashian / X
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesOct ’23NovDecJan ’24FebMarAprPeakInstagramPressYouTubeRedditOpen webAudioTV
InstagramPressYouTubeRedditOpen webAudioTV

13 more events on this chart

Join free to see them

  1. October 2023

    Kim Kardashian / SKIMS seed · Oct 27 ’23

    Kardashian published a climate-science spoof advertising a bra with built-in faux nipples.[1][2][3]

    Kim Kardashian on Instagram: "COMING OCT 31: THE ULTIMATE NIPPLE BRA. Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection on…
    Open the first post ↗

  2. Teen Vogue / The Independent press · Oct 27 ’23

    Launch-day coverage described the skit and quoted viewers who thought it was a joke.[4][5]

  3. Access Hollywood platform jump · Oct 27 ’23

    Access Hollywood published a video report on the campaign.[6]

    Kim Kardashian Rocks 'ULTIMATE NIPPLE BRA' In New SKIMS Ad

  1. platform jump · Oct 27 ’23

  2. peak · Week of Oct 27, 2023

Join free to see the other 13 events and the full chart. Free, on every case.

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