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Library/Campaign/Sony Bravia "Balls"
Grade B14 sourcesHIS-01674

Sony Bravia "Balls"

Campaign · 2005 · Niche

37Editable slideCertificate

Sony's ad sent 250,000 bouncy balls down San Francisco streets and its soundtrack charted.

Clip · Vimeo
Official still from Sony Bravia Balls, published by production company MJZ.
Sony Europe / MJZ
Nicolai watches 40,000 balls drop
sepiatone / Flickr
Sony Bravia Balls bounce in San Francisco - Postkiwi
Postkiwi

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity49Longevity3637

Numbers

Milestone date
Jul 17 ’06
Oct 2005 to Jul 17 ’06
Platforms
5
Started on Open web
Origin
Mixed
Technology

Mechanics

  • Real-world spectaclePrimary
  • Transgression
  • Platform jump
  • Press loop
  • Response chain

How it spread

Trace the origin

Shoot footage spread before Balls went online in October and Sony bought TV airtime in November. Sony reported millions of online video views the following July. That report anchors the case; the ad's attention peak is unknown.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesNov ’04Aug ’05NovMar ’06JulMay ’07Jan ’09Aug ’11Apr ’15Dec ’18Aug ’22Aug ’24MilestoneOpen webTVAudioRetailPress
Open webTVAudioRetailPress

10 more events on this chart

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Timeline (13)

  1. July 2005

    Sony / Fallon London / Nicolai Fuglsig precursor · Jul 2005

    Sony filmed the ball drops in San Francisco; residents shared footage before the finished ad appeared.[1][2]

    Open the first post ↗

  2. August 2005

    sepiatone precursor · Aug 8 ’05

    sepiatone uploaded a photograph of Nicolai Fuglsig watching a ball drop to Flickr.[3]

    Nicolai watches 40,000 balls drop

  3. October 2005

    Sony / Fallon London seed · Oct 2005

    Sony released Balls online by October 25, before its television premiere.[4][5]

    Sony Bravia Balls bounce in San Francisco - Postkiwi

  1. platform jump · Nov 6 ’05

  2. commercial · Week of Dec 10, 2005

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Why it worked

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Origin
Mixed
Sector
Technology
Region
GB
Reported figure
—
Evidence
Grade B

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