Grade B13 sourcesHIS-00839
Like a Good Neighbaaa
Campaign · 2024 · Notable
State Farm's Schwarzenegger teaser drew 43.1 million YouTube views and won Ad Meter.
Spread Score
How it worksNumbers
- Media impressions (second State Farm award entry)
- 26B
- Self-reported · State Farm award submission / The Shorty Awards
- Seed to peak
- 6 days
- Feb 6 ’24 to Feb 12 ’24
- Platforms
- 4
- Started on YouTube
- Origin
- Paid
- Finance
Mechanics
How it spread
Trace the originState Farm released its pronunciation-gag teaser with Arnold Schwarzenegger on Feb. 6, 2024, backed by a paid Tonight Show spot and celebrity posts. The campaign ran in the Super Bowl and won USA TODAY's Ad Meter on Feb. 12. By Feb. 26 the teaser had 43.1 million YouTube views.
8 more events on this chart
Join free to see themTimeline (11)
January 2024
SFGATE precursor · Jan 31 ’24
Covered the earlier action-movie teaser showing Agent State Farm in front of a burning building.[13]
February 2024
State Farm / The Tonight Show precursor · Feb 2024
State Farm confirmed its Super Bowl ad during a paid partnership on The Tonight Show Starring Jimmy Fallon.[3]
Changelogupdated Oct 16 ’26
- Score 49 → 44
- Added: 10 events, 12 sources · Score 49
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How the next thing spread, the week it does.