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Library/Book/The Da Vinci Code
Grade B20 sourcesHIS-01303

The Da Vinci Code

Book · 2003 · Notable

48Editable slideCertificate

Doubleday reported more than 85 million copies of the novel sold worldwide.

First-edition cover of The Da Vinci Code, Doubleday, 2003
Wikipedia (non-free, fair use)
Paperback cover of The Da Vinci Code
Dan Brown (author); Doubleday / Random House (US publisher)
Cryptex replica with box and scroll
CrIms0n / Wikimedia Commons
Still from the 2006 film adaptation
Box Office Mojo
Dan Brown with art for The Da Vinci Code immersive experience
Dan Brown
Inside Rosslyn Chapel, the novel's final setting
Rosslyn Chapel Trust

Spread Score

How it works
ReachNo data yetContagion35Breadth60VelocityNo data yetLongevityNo data yet48

Numbers

Peak proxy date
May 2006
Mar 18 ’03 to May 2006
Platforms
6
Started on Retail
Origin
Mixed
Media & publishing

Mechanics

  • Underdog
  • ControversyPrimary
  • Platform jump
  • Dupe economy

How it spread

Trace the origin

Doubleday primed booksellers with advance copies and planned ads. Rebuttals, TV coverage and visits to story locations widened the audience before the film adaptation. The publisher now claims more than 85 million book sales worldwide.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’02Apr ’03SepAug ’04Sep ’05Jun ’06Nov ’08Jun ’12Dec ’16Jul ’21Apr ’24May ’26Peak proxyRetailPressTVOpen webBox officeYouTube
RetailPressTVOpen webBox officeYouTube

13 more events on this chart

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Timeline (16)

  1. January 2003

    Doubleday precursor · Jan 27 ’03

    Doubleday had distributed 5,000 advance copies and ordered 4,500 more, with print ads planned.[1]

    Open the first post ↗

  2. March 2003

    Doubleday / Dan Brown seed · Mar 18 ’03

    Doubleday published Dan Brown’s The Da Vinci Code in hardcover.[2][3]

    Paperback cover of The Da Vinci Code

  3. April 2003

    Publishers Weekly press · Apr 2 ’03

    Publishers Weekly reported a No. 1 chart debut after about a week on sale.[4]

  1. platform jump · May 25 ’03

  2. backlash · Sep 2003

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Why it worked

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Origin
Mixed
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade B

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