LibraryNowPlayMechanicsMCP

Kinds

Campaign386Product110Food & drink30App & software57Film72Series83Music64Game129Book55Creator moment61Meme & format112Trend & aesthetic43Activity61Moment117
PricingPrivacyTermsRefundsPress
Library/Film/The Secret
Grade B22 sourcesHIS-01381

The Secret

Film · 2006 · Notable

53Editable slideCertificate

The Secret documentary sold more than 2 million DVDs after an online launch.

Trailer · The Secret by Rhonda Byrne on YouTube
Clip · James Jani on YouTube
The Secret DVD cover
Wikipedia (non-free, fair use)
The Secret remastered HD trailer title card
The Secret by Rhonda Byrne on YouTube

Spread Score

How it works
ReachNo data yetContagion35Breadth70VelocityNo data yetLongevityNo data yet53

Numbers

Seed to milestone
12 months
Mar 23 ’06 to Mar 23 ’07
Platforms
5
Started on Open web
Origin
Seeded
Entertainment

Mechanics

  • Mystery & lore
  • Platform jumpPrimary
  • Press loop
  • Controversy
  • Sell-out loop

How it spread

Trace the origin

The documentary launched online, then gained a companion book and television coverage. Contributor mailings reached established self-help audiences. ABC later reported more than 2 million DVDs sold. Critics disputed the film’s scientific claims.

Documented milestone; not a measured attention peak.

Google searchesApr ’05OctMay ’06NovFeb ’07MarAprDec ’08Jan ’12Feb ’15Mar ’18Apr ’21DecMilestoneOpen webTVRetailPressAudio
Open webTVRetailPressAudio

13 more events on this chart

Join free to see them

Timeline (16)

  1. November 2005

    Joe Vitale precursor · Nov 9 ’05

    Vitale promoted a teaser that withheld the film’s subject and announced a planned television release.[1]

    Open the first post ↗

  2. March 2006

    Rhonda Byrne / Prime Time Productions seed · Mar 23 ’06

    The documentary became available to stream online for a fee and to buy on DVD.[2][3][4]

  3. November 2006

    Larry King Live platform jump · Nov 2 ’06

    Larry King hosted film contributors, and Bob Proctor recommended watching The Secret repeatedly.[5]

  1. platform jump · By end of Nov 2006

  2. commercial · Dec 28 ’06

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 11 sourced numbers and 22 sources. Start with a free account.

Join freeGo Pro
Origin
Seeded
Sector
Entertainment
Region
AU
Reported figure
—
Evidence
Grade B

Spread the same way

Film · Box office · 202373

The Super Mario Bros. Movie

Illumination / Nintendo; Universal Pictures (distributor)

Nintendo and Illumination's animated Mario film grossed $1.36 billion worldwide.

$1.37B on a $100M budget

1 / 8

  • The Super Mario Bros. Movie
  • A Quiet Place
  • Longlegs
  • The Blair Witch Project
  • Cloverfield
  • The Queen's Gambit (miniseries)
  • 13 Reasons Why
  • Baby Reindeer

New cases, every week

How the next thing spread, the week it does.