LibraryNowPlayMechanicsMCP

Kinds

Campaign381Product96Food & drink27App & software56Film38Series39Music61Game116Book24Creator moment54Meme & format110Trend & aesthetic38Activity59Moment93
PricingPrivacyTermsRefundsPress
Library/Film/The Substance
Grade A21 sourcesHIS-01205

The Substance

Film · 2024 · Notable

57Editable slideCertificate

Coralie Fargeat’s body-horror film grossed over $77 million worldwide.

Trailer · MUBI on YouTube

💽 heather

@C05M1C57R4N63R · Sep 21, 2024

the substance (2024, dir. coralie fargeat)

15.1K52
Post · @C05M1C57R4N63R on X
Clip · TikTok

The Substance

@TryTheSubstance · Sep 30, 2024

19.7K44
Post · @TryTheSubstance on X
Clip · Kermode and Mayo's Take on YouTube
The Substance: poster
Wikipedia (non-free, fair use)
THE SUBSTANCE - Festival de Cannes
Coralie Fargeat; Working Title Films (production); Mubi (distributor)
THE SUBSTANCE | Official Trailer | In Theaters & On MUBI Now
MUBI on YouTube
The Substance
Deadline
CANNES, FRANCE - MAY 19: (L-R) Margaret Qualley and Demi Moore attend the "The Substance" Red Carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 19, 2024 in Cannes,…
Variety
the substance (2024, dir. coralie fargeat)
@C05M1C57R4N63R on X
'The Substance'
Variety
'The Substance' Soars To $70M+ Box Office, Demi Moore's Biggest In Years
Deadline
Demi Moore wins Best Performance by a Female Actor in a Motion Picture – Musical or Comedy during the 82nd Annual Golden Globes held at The Beverly Hilton on January 05, 2025 in Beverly Hills,…
Variety
Demi Moore in 'The Substance' 2024.
The Hollywood Reporter
Conan O’Brien Details Oscars Opening That Got Cut
Variety Australia
Mark Kermode reviews The Substance - Kermode and Mayo's Take
Kermode and Mayo's Take on YouTube
Demi Moore and Margaret Qualley at the Hollywood premiere; CC BY 3.0.
Margaret Gardiner
The Substance (2024) | Know Your Meme
Know Your Meme
THE SUBSTANCE, Demi Moore, 2024. © MUBI / Courtesy Everett Collection
IndieWire
CANNES, FRANCE - MAY 19: (L-R) Dennis Quaid, Coralie Fargeat, Margaret Qualley and Demi Moore attend the "The Substance" Red Carpet at the 77th annual Cannes Film Festival at Palais des Festivals on…
IndieWire

Spread Score

How it works
Reach72Contagion45Breadth90Velocity0Longevity5657

Numbers

Worldwide gross; current tracker range
$77.3M–$77.3M
As of Oct 22, 2026 · The Numbers
Observed peak date
Week of Jan 12, 2025
May 19 ’24 to Week of Jan 12, 2025
Platforms
6
Started on Box office
Leverage
4.3×
$77.3M on $17.5M–$18M budget

Mechanics

  • Platform jumpPrimary
  • Response chain
  • Controversy
  • Transgression

How it spread

Trace the origin

The Substance premiered at Cannes, then opened sixth in North America. Fan memes and Halloween costumes followed its paid digital campaign. Mubi reported streaming records; Moore won a Golden Globe before the film won a makeup Oscar.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMar ’24MayJunSepOctNovJan ’25FebAprSepMar ’26Observed peakPressBox officeXTikTokOpen webTV
PressBox officeXTikTokOpen webTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. May 2024

    Mubi precursor · May 8 ’24

    Mubi acquired the film before Cannes and retained theatrical rights across multiple territories.[1]

    The Substance
    Open the first post ↗

  2. Coralie Fargeat seed · May 19 ’24

    The film premiered publicly in Competition at Cannes.[2][3]

    THE SUBSTANCE - Festival de Cannes

  3. Variety press · May 19 ’24

    Variety reported a standing ovation after the Cannes premiere.[3]

    CANNES, FRANCE - MAY 19: (L-R) Margaret Qualley and Demi Moore attend the "The Substance" Red Carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 19, 2024 in Cannes,…

  1. backlash · Sep 18 ’24

  2. platform jump · Sep 21 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 12 sourced numbers and 21 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Entertainment
Region
FR
Worldwide gross; current tracker range
$77.3M–$77.3M
As of Oct 22, 2026 · The Numbers
Evidence
Grade A

Spread the same way

Series · Open web · 202060

Bridgerton (season 1)

Netflix / Shondaland

Netflix reported 82 million households as Bridgerton spread into fan songs and book sales.

1 / 8

  • Bridgerton (season 1)
  • IKEA paid Roblox jobs
  • Alex Morgan’s tea-sipping celebration
  • Ariel: Dads #ShareTheLoad
  • A Recipe for Seduction
  • BYD Demolish the Old Legends
  • Jaguar: Copy Nothing
  • Baldur's Gate 3 Bear Scene Reveal

New cases, every week

How the next thing spread, the week it does.