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Library/Series/Game of Thrones
Grade A25 sourcesHIS-01294

Game of Thrones

Series · 2011 · Notable

55Editable slideCertificate

HBO’s fantasy series ended with a reported 19.3 million US viewers on its final night.

Trailer · GameofThrones on YouTube
Clip · Team Coco on YouTube
Game of Thrones opening-title card.
Wikipedia (non-free, fair use)
Dragons and riders in the snow in the season 8 trailer.
GameofThrones on YouTube
HBO's Game of Thrones 15th-anniversary art.
HBO
Jon Snow and Daenerys Targaryen in the snow.
HBO via Bell Media
Kit Harington as Jon Snow.
Box Office Mojo
Kristofer Hivju as Tormund.
Variety
Drogon beside Daenerys's body in the series finale.
TIME
The Game of Thrones cast at San Diego Comic-Con in July 2013.
Gage Skidmore / Wikimedia Commons, CC BY-SA 2.0
Sean Bean as Ned Stark on the Iron Throne in season 1 key art.
Know Your Meme
Drogon melting the Iron Throne in the series finale.
TVLine

Spread Score

How it works
Reach83Contagion35Breadth90Velocity0Longevity3555

Numbers

Observed peak date
Week of Aug 22, 2017
Apr 17 ’11 to Week of Aug 22, 2017
Platforms
8
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Response chainPrimary
  • Fandom mobilisation
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

HBO launched Game of Thrones with a puzzle campaign and TV promotion. Fans filmed Red Wedding reactions and shared them across social platforms. Piracy and licensed tie-ins extended its circulation. The finale drew a reported 19.3 million US viewers that night.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesNov ’10May ’11Apr ’12DecJul ’13Jun ’14Sep ’15Mar ’17DecFeb ’19JulDecObserved peakOpen webTVPressRetailXRedditYouTubeBox office
Open webTVPressRetailXRedditYouTubeBox office

13 more events on this chart

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Timeline (16)

  1. February 2011

    HBO / Campfire precursor · Feb 25 ’11

    HBO’s agency mailed scent boxes to bloggers to launch The Maester’s Path puzzle campaign.[1]

    Open the first post ↗

  2. April 2011

    HBO seed · Apr 17 ’11

    HBO premiered the series with Winter Is Coming.[2][3][4]

    Jon Snow and Daenerys Targaryen in the snow.

  3. Deadline press · Apr 19 ’11

    Deadline reported HBO renewed the series after its debut airing drew 2.2 million viewers.[4]

  1. commercial · Mar 15 ’12

  2. platform jump · Dec 23 ’12

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Why it worked

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  1. 1
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  3. 3

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

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