LibraryNowPlayMechanicsMCP

Kinds

Campaign381Product96Food & drink27App & software56Film38Series39Music61Game116Book24Creator moment54Meme & format110Trend & aesthetic38Activity59Moment93
PricingPrivacyTermsRefundsPress
Library/Series/Tiger King
Grade A24 sourcesHIS-01179

Tiger King

Series · 2020 · Viral

71Editable slideCertificate

Netflix’s lockdown docuseries reached 34.3 million US TV viewers in its first ten days.

Trailer · Netflix on YouTube
Clip · Screen Junkies on YouTube
Tiger King: poster
Wikipedia (non-free, fair use)
Tiger King: Murder, Mayhem and Madness | Official Trailer | Netflix
Netflix on YouTube
Tiger King
TIME
President Trump on whether he plans to pardon 'Tiger King' star Joe Exotic: I'll take a look | Fox News Video
Fox News
Honest Trailers | Tiger King
Screen Junkies on YouTube
Tiger King Carole Baskin
Variety
Carole Baskin in a September 2019 interview; CC BY 3.0.
Michael Noonan
Tiger King and I
Ipsos
Tiger King: Murder, Mayhem and Madness | Know Your Meme
Know Your Meme
'Tiger King's' 25-Day Streak at No. 1 on Netflix Snapped by 'Despicable Me'
TheWrap
Trump Says He'll 'Take a Look' at Pardoning 'Tiger King' Star Joe Exotic
TheWrap
Carole Baskin
NME
64 Million Subscribers Have Watched 'Tiger King,' Netflix Says
TheWrap

Spread Score

How it works
Reach85ContagionNo data yetBreadth90Velocity65Longevity2171

Numbers

Observed peak date
Week of Apr 1, 2020
Mar 20 ’20 to Week of Apr 1, 2020
Platforms
7
Started on TV
Origin
Seeded
Entertainment

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop
  • Controversy
  • Newsjacking

How it spread

Trace the origin

Netflix released Tiger King during lockdowns. Memes spread across Twitter and TikTok, and an aftershow followed. Netflix reported 64 million household starts in four weeks; costumes followed later.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesFeb ’20AprMayAugNovFeb ’21JunOctDecObserved peakYouTubeTVPressXOpen webTikTokRetail
YouTubeTVPressXOpen webTikTokRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. March 2020

    Netflix precursor · Mar 10 ’20

    Netflix released its trailer for the series, announcing a March 20 premiere.[1][2]

    Tiger King: Murder, Mayhem and Madness | Know Your Meme
    Open the first post ↗

  2. Netflix / Eric Goode / Rebecca Chaiklin seed · Mar 20 ’20

    Netflix released the seven-episode documentary series.[3][1][4]

  3. Variety press · Mar 20 ’20

    Variety reviewed the series on its release day.[4]

  1. commercial · Mar 23 ’20

  2. platform jump · Mar 26 ’20

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 13 sourced numbers and 24 sources. Start with a free account.

Join freeGo Pro
Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Music · YouTube · 201766

I'm Not Racist

Joyner Lucas

Lucas's race-debate video drew 155 million YouTube views; its single was certified Gold.

155.7M views

1 / 8

  • I'm Not Racist
  • Ryan Reynolds Tesla Deepfake Fan Ad
  • Pepsi Kendall Jenner Jump In
  • Audi Andy Lau Xiaoman advertisement
  • Emma Chamberlain and Jack Harlow’s “Love You, Bye”
  • Greggs Vegan Sausage Roll
  • Sabrina Carpenter for Skims Spring 2024
  • The Queen's Gambit (miniseries)

New cases, every week

How the next thing spread, the week it does.