Quibi
App & software · 2020
Quibi raised $1.75 billion, launched a phone-only streamer and shut down that year.
Tom Conrad
@tconrad · Jul 23, 2020
Everyone! start your meme maker: Mock the Golden Arm with precise photographic evidence! Share your cel-drawn horoscope with the world! Photoshop your own head onto action star @KevinHart4real! That’s right, @Quibi has screenshots. Kinda. 1/6
Tom Conrad
@tconrad · Jul 23, 2020
To grab a screenshot on Quibi, press-and-hold on any playing episode to reveal a menu. Slide your finger over to the screenshot icon to grab a still. Voila. Screenshot. BUT WHY? WHY? WHY would we go our own way on this? 3/6
Spread Score
How it worksNumbers
- Observed peak date
- Week of Oct 27, 2020
- Apr 6 ’20 to Week of Oct 27, 2020
- Platforms
- 5
- Started on App stores
- Origin
- Mixed
- Media & publishing
How it spread
Trace the originQuibi launched after a paid campaign and celebrity promotions. Its app fell down download charts while clips and jokes circulated elsewhere. It announced closure in October, stopped streaming in December and sold distribution rights to Roku.
Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.
Timeline (16)
January 2020
February 2020
April 2020
Quibi seed · Apr 6 ’20
Quibi launched its phone-based streaming app with a free trial.[5]
Join free to see why it worked and the other 13 events. Free, on every case.
Do this
- 1Test whether viewers can share a compelling moment before buying launch reach.
Every number (16)
- First-year content budget (planned; not actual spending)“$1.1 billion”$1.1B[2]
Press (10 outlets)
- Oct 10, 2018544 days before
Deadline · Jeffrey Katzenberg And Meg Whitman Unveil Name Of NewTV: Quibi (Short For Quick Bites)
You’ve seen 1 of 4 steps, 1 of 16 numbers and 1 of 10 outlets. Pro opens the rest, with all 22 sources.
