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Library/Campaign/Tell Us Something Good That Happened to You Today
Grade B7 sourcesHIS-01165

Tell Us Something Good That Happened to You Today

Campaign · 2025 · Niche

38Editable slideCertificate

A UNC reel asking students for something good from their day passed 5 million views.

Original · Andrew Lam (UNC social media)
The University of North Carolina at Chapel Hill on Instagram: "A little Carolina positivity for your Monday 🩵 Tag a Tar Heel who makes your day better ⬇️ .#UNC .#TARgram"
The University of North Carolina at Chapel Hill on Instagram
#unc | The University of North Carolina at Chapel Hill | 50 comments
University of North Carolina at Chapel Hill / LinkedIn
The power of positivity: how a simple question went viral
Times Higher Education Campus (contributed by UNC staff Andrew Lam and Riley Phillips)

Spread Score

How it works
Reach26ContagionNo data yetBreadth10Velocity100Longevity3738

Numbers

Views of the seed reel only (UNC staff, as of March 1, 2025)
5M
As of Mar 1, 2025 · Instagram · Self-reported · Times Higher Education Campus (contributed by UNC staff Andrew Lam and Riley Phillips)
Seed to peak proxy
3 days
Feb 4 ’25 to Feb 7 ’25
Platforms
3
Started on Instagram
Origin
Seeded
Education

Mechanics

  • Press loopPrimary
  • Platform jump

How it spread

Trace the origin

UNC posted a reel of students sharing something good from their day, dated Feb. 4, 2025 by one source. The Washington Post covered it Feb. 7. UNC staff said Hoda Kotb reposted it, WRAL asked its viewers the same question, and it passed 5 million views by March 1.

Proxy date; not a directly measured attention peak.

Google searchesJan ’25FebMarAprMayJunPeak proxyInstagramPressOpen web
InstagramPressOpen web

2 more events on this chart

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Timeline (5)

  1. February 2025

    UNC / Andrew Lam seed · Feb 4 ’25

    UNC social media producer Andrew Lam posted the student interview video, per Quadrant Health Strategies.[5][6]

    The University of North Carolina at Chapel Hill on Instagram: "A little Carolina positivity for your Monday 🩵 Tag a Tar Heel who makes your day better ⬇️ .#UNC .#TARgram"
    Open the first post ↗

  2. The Washington Post peak proxy · Feb 7 ’25

    The Washington Post published a video report on the UNC students' viral video.[2]

  3. Quadrant Health Strategies platform jump · Feb 14 ’25

    Quadrant Health Strategies published a LinkedIn article discussing the UNC video.[5]

Origin
Seeded
Sector
Education
Region
US
Views of the seed reel only (UNC staff, as of March 1, 2025)
5M
As of Mar 1, 2025 · Instagram · Self-reported · Times Higher Education Campus (contributed by UNC staff Andrew Lam and Riley Phillips)
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’25FebMarAprMayJunPeak proxyInstagramPressOpen web
InstagramPressOpen web

2 more events on this chart

Join free to see them

  1. February 2025

    UNC / Andrew Lam seed · Feb 4 ’25

    UNC social media producer Andrew Lam posted the student interview video, per Quadrant Health Strategies.[5][6]

    The University of North Carolina at Chapel Hill on Instagram: "A little Carolina positivity for your Monday 🩵 Tag a Tar Heel who makes your day better ⬇️ .#UNC .#TARgram"
    Open the first post ↗

  2. The Washington Post peak proxy · Feb 7 ’25

    The Washington Post published a video report on the UNC students' viral video.[2]

  3. Quadrant Health Strategies platform jump · Feb 14 ’25

    Quadrant Health Strategies published a LinkedIn article discussing the UNC video.[5]

  1. press · Mar 1 ’25

  2. commercial · Mar 1 ’25

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Why it worked

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