Unisom: Don't Sleep on Saquon
Campaign · 2025 · Notable
Barkley’s Unisom ads mocked the Giants; the agency claimed a 4x Amazon sales lift.
washed
@g0birdz · Jan 2, 2025
saquon really released an ad trolling the giants and john mara from the “im gonna have trouble sleeping” clip 😭😭😭 ht
MLFootball
@MLFootball · Jan 2, 2025
#EAGLES RB SAQUON BARKLEY TROLLING #GIANTS OWNER JOHN MARA IN THIS AD. 😭😭😭 “I’ll have a tough time sleeping if Saquon goes to Philadelphia…” - Mara FUNNIEST AD OF THE YEAR. https://t.co/dJJwXRxWmk
SNY Giants
@SNYGiants · Jan 6, 2025
John Mara called Saquon Barkley and jokingly said he was "very upset" with the commercial that Barkley did, as he wanted to be featured: "There is an acting gene in our family, it's not just my nieces"
Spread Score
How it worksNumbers
- Earned impressions: Clio agency claim, window unknown
- 1.9B
- Self-reported · The Clios / The Martin Agency entrant submission
- Peak date
- Week of Jan 8, 2025
- Jan 1 ’25 to Week of Jan 8, 2025
- Platforms
- 6
- Started on Instagram
- Origin
- Seeded
- Health & fitness
How it spread
Trace the originUnisom partnered with Barkley to answer John Mara’s sleep comment. January Instagram posts moved into X reposts, Reddit threads and sports coverage. Mara’s joke about joining the ad renewed coverage. The agency later claimed a fourfold Amazon sales lift.
Dates use the stated precision; chart positions are date anchors.
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Spread the same way
New cases, every week
How the next thing spread, the week it does.