Xbox Cheeky Controller
Campaign · 2024 · Notable
Xbox’s creative team claimed 5 billion impressions for its giveaway controller campaign.
XBOX
@XBOX · Jul 17, 2024
Make his finest asset yours Follow & Repost with #XboxCheekyControllerSweepstakes for a chance to win a custom Xbox Series X console & 2 Cheeky Controllers designed by Deadpool. Ages 18+. Ends 8/11/24. Rules: xbx.lv/4cxoA4B @Marvel Studios' Deadpool and Wolverine, in
Jake
@jacobkleinman · Jul 19, 2024
I regret to inform you that the butt on the Deadpool butt Xbox controller is a magnetic attachment that easily pops off
Spread Score
How it worksNumbers
- Campaign impressions claimed by creative team; cutoff unstated
- 5B
- Self-reported · JACOB/JIM (campaign creative directors)
- Seed to peak
- same day
- Jul 17 ’24 to Jul 17 ’24
- Platforms
- 7
- Started on X
- Origin
- Mixed
- Gaming
How it spread
Trace the originXbox revealed its giveaway-only Deadpool controller on X. Reddit jokes, a TikTok naming prompt and press coverage followed. Xbox added Wolverine and a billboard; fans drew parodies and made printable covers. The campaign later won a Grand Clio.
13 more events on this chart
Join free to see themTimeline (16)
Spread the same way
New cases, every week
How the next thing spread, the week it does.