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Library/Campaign/7-Eleven: Always Open
Grade B22 sourcesHIS-00003

7-Eleven: Always Open

Campaign · 2023 · Niche

31Editable slideCertificate

7-Eleven claimed $166,167 in first-week sales from its Ja’Marr Chase merchandise.

Original · Ja’Marr Chase / 7-Eleven

Ja’MarrChase

@Real10jayy__ · Oct 8, 2023

7/11

68.8K705
Post · @Real10jayy__ on X

Cincinnati Bengals

@Bengals · Oct 10, 2023

The origin story of @Real10jayy__'s iconic post 😂

4.2K44
Post · @Bengals on X

Sports Illustrated

@SInow · Oct 15, 2023

Always open. Ja'Marr Chase is repping a 7-Eleven chain today

440
Post · @SInow on X
Ja’Marr Chase on Instagram: "isjamarropen.com #7ElevenPartner”"
Ja’Marr Chase on Instagram
7-Eleven logo pendant by King Ice, worn by Chase during the October 15 game.
7-Eleven / King Ice
Ja'Marr Chase Drops Perfect 'Always Open' Tweet After 3 TD Game vs. Cardinals
Sports Illustrated
7/11
@Real10jayy__ on X
The origin story of @Real10jayy__'s iconic post 😂
@Bengals on X
Our entries - dentsu at Cannes Lions 2024
Dentsu
Ja’Marr Chase Is Wearing a Perfect 7-11 Necklace During Seahawks-Bengals Game
Sports Illustrated
7-Eleven | Always Open
The One Club / Dentsu Creative entry
Always open. Ja'Marr Chase is repping a 7-Eleven chain today
@SInow on X
Dentsu awards - dentsu at Cannes Lions 2024
Dentsu
7-Eleven : Always Open - The Clios
Clio Sports

Spread Score

How it works
Reach47Contagion35Breadth40Velocity0Longevity1331

Numbers

First-week social and traditional impressions, entrant claim
500M
As of Oct 12, 2026 · Self-reported · London International Awards / Dentsu Creative entry
Seed to peak
1 day
Oct 14 ’23 to Oct 15 ’23
Platforms
7
Started on Instagram
Origin
Mixed
Retail

Mechanics

  • NewsjackingPrimary
  • Visible in use
  • Platform jump
  • Scarcity drop
  • Sell-out loop

How it spread

Trace the origin

Chase’s “7/11” tweet preceded a negotiated sponsorship. He announced the merch on Instagram, then wore the pendant during an NFL game. Sports coverage and fan reactions followed. The pendant sold out; the entrant later claimed $166,167 in first-week sales.

Sep ’23NovDecMar ’24MayJulSepMar ’25SepMay ’26NovXInstagramOpen webTVPressRedditRetail
XInstagramOpen webTVPressRedditRetail

14 more events on this chart

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Timeline (17)

  1. October 2023

    Ja’Marr Chase precursor · Oct 8 ’23

    Chase posted a 7-Eleven storefront photo captioned “7/11” after scoring three touchdowns.[1]

    7/11
    Open the first post ↗

  2. Cincinnati Bengals precursor · Oct 10 ’23

    The Bengals posted sideline footage of Chase and Tee Higgins planning the “7/11” tweet.[2]

    The origin story of @Real10jayy__'s iconic post 😂

  3. Ja’Marr Chase / 7-Eleven seed · Oct 14 ’23

    Chase announced his 7-Eleven partnership on Instagram with a photo wearing the campaign’s tweet shirt.[3][4][5][6]

    Our entries - dentsu at Cannes Lions 2024
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 31
Origin
Mixed
Sector
Retail
Region
US
First-week social and traditional impressions, entrant claim
500M
As of Oct 12, 2026 · Self-reported · London International Awards / Dentsu Creative entry
Evidence
Grade B

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Sweethearts takes 'Situationships' to the next level

4B impressions

New cases, every week

How the next thing spread, the week it does.

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Sep ’23NovDecMar ’24MayJulSepMar ’25SepMay ’26NovXInstagramOpen webTVPressRedditRetail
XInstagramOpen webTVPressRedditRetail

14 more events on this chart

Join free to see them

  1. October 2023

    Ja’Marr Chase precursor · Oct 8 ’23

    Chase posted a 7-Eleven storefront photo captioned “7/11” after scoring three touchdowns.[1]

    7/11
    Open the first post ↗

  2. Cincinnati Bengals precursor · Oct 10 ’23

    The Bengals posted sideline footage of Chase and Tee Higgins planning the “7/11” tweet.[2]

    The origin story of @Real10jayy__'s iconic post 😂

  3. Ja’Marr Chase / 7-Eleven seed · Oct 14 ’23

    Chase announced his 7-Eleven partnership on Instagram with a photo wearing the campaign’s tweet shirt.[3][4][5][6]

    Our entries - dentsu at Cannes Lions 2024

  1. owner response · Oct 15 ’23

  2. platform jump · Oct 15 ’23

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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