LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Film/A Star Is Born trailer
Grade B23 sourcesHIS-00010

A Star Is Born trailer

Film · 2018 · Notable

50Editable slideCertificate

The trailer reportedly drew 70 million first-week views and supplied Twitter remixes.

Original · Warner Bros.
A STAR IS BORN - Official Trailer 1
Warner Bros. on YouTube
A Star Is Born Lady Gaga Bradley Cooper
Variety
Bradley Cooper Hollywood Lady Gaga
TIME
Bots and ‘little monsters’ accused of bashing ‘Venom’ online to divert audience to ‘A Star Is Born’ - National | Globalnews.ca
Global News
'A Star Is Born' Box Office Profits 2018: Lady Gaga & Bradley Cooper Drive Sales
Deadline
A Meme Is Born: How Internet Jokes Turned ‘A Star Is Born’ Into a Hit
The Ringer
Watch First Trailer for Bradley Cooper and Lady Gaga's A Star Is Born Remake
Playbill
Lady Gaga
Recording Academy / GRAMMY.com

Spread Score

How it works
Reach80Contagion10Breadth70Velocity7Longevity6150

Numbers

Official trailer upload views
9.2M
Reported Sep 27, 2018 · One YouTube upload · YouTube · TIME
Seed to peak proxy
same day
Jun 6 ’18 to Jun 6 ’18
Platforms
6
Started on YouTube
Leverage
12×
$436.4M on $36M budget

Mechanics

  • Remixable templatePrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Fandom mobilisation

How it spread

Trace the origin

Warner Bros. released the trailer in June. Little Monsters posted Twitter reactions, and creators remade its dialogue and vocals. Mashups reached press and Ellen DeGeneres; viewers ordered matching shirts for the film.

Proxy date; not a directly measured attention peak.

Jun ’18JulAugSepOctNovJan ’19MarAprYouTubeXPressOpen webBox officeTV
YouTubeXPressOpen webBox officeTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2018

    Warner Bros. seed · Jun 6 ’18

    Warner Bros. released the first A Star Is Born trailer on YouTube.[1][2]

    A STAR IS BORN - Official Trailer 1
    Open the first post ↗

  2. Social media users peak proxy · Jun 6 ’18

    Social mentions spiked on trailer release day in Crimson Hexagon's analysis for The Ringer.[3]

    A Meme Is Born: How Internet Jokes Turned ‘A Star Is Born’ Into a Hit

  3. Playbill press · Jun 6 ’18

    Playbill covered the first trailer on its release day.[4]

    Watch First Trailer for Bradley Cooper and Lady Gaga's A Star Is Born Remake
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 19 sources · Score 55
Origin
Mixed
Sector
Entertainment
Region
Global
Official trailer upload views
9.2M
Reported Sep 27, 2018 · One YouTube upload · YouTube · TIME
Evidence
Grade B

Spread the same way

PhelpsFace

X · 2016

63
Michael Phelps and Jimmy Fallon beside a life-size PhelpsFace cutout on The Tonight Show.

Peaked at #6

Grimace Shake

TikTok · 2023

59
R.I.P Grimace (and me) #mcdonalds #grimace #milkshake #grimaceshake #birthday #fakedeath #yummy

6.6M impressions

Shakira’s Super Bowl tongue moment

X · 2020

59
Internet Rushes to Meme Shakira Super Bowl 2020 Moment

Evil Kermit

X · 2016

28
What Had Happened Was: 11/15/16 - Andscape

2.3M impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Jun ’18JulAugSepOctNovJan ’19MarAprYouTubeXPressOpen webBox officeTV
YouTubeXPressOpen webBox officeTV

13 more events on this chart

Join free to see them

  1. June 2018

    Warner Bros. seed · Jun 6 ’18

    Warner Bros. released the first A Star Is Born trailer on YouTube.[1][2]

    A STAR IS BORN - Official Trailer 1
    Open the first post ↗

  2. Social media users peak proxy · Jun 6 ’18

    Social mentions spiked on trailer release day in Crimson Hexagon's analysis for The Ringer.[3]

    A Meme Is Born: How Internet Jokes Turned ‘A Star Is Born’ Into a Hit

  3. Playbill press · Jun 6 ’18

    Playbill covered the first trailer on its release day.[4]

    Watch First Trailer for Bradley Cooper and Lady Gaga's A Star Is Born Remake

  1. platform jump · Jun 6 ’18

  2. platform jump · Jun 8 ’18

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 10 sourced numbers and 23 sources. Start with a free account.

Join freeGo Pro