Grade B37 sourcesHIS-00030
Apple Welcome Home
Campaign · 2018 · Notable
Google reported 16.3M paid and organic YouTube views for Apple’s HomePod film.
Spread Score
How it worksNumbers
- Seed to peak
- 11 months
- Mar 6 ’18 to Feb 3 ’19
- Platforms
- 4
- Started on YouTube
- Origin
- Mixed
- Technology
How it spread
Trace the originApple released a HomePod film with FKA twigs. Viewers shared it on X and Bilibili, while Pitchfork treated it as a music video. Google reported 16.3M paid and organic YouTube views for its year-end ads list. Cannes, AICP and the DGA honored it.
14 more events on this chart
Join free to see themTimeline (17)
Changelogupdated Oct 16 ’26
- Revised 3 numbers · Score 55 → 42
- Peak date 2018-03-06 → 2019-02-03 · Revised 2 events · Added 9 sources · Archived 8 sources · Revised 13 numbers · Added 1 series · Added 2 evidence checks · Score 51 → 55
- Added: 16 events, 26 sources · Score 56
Spread the same way
New cases, every week
How the next thing spread, the week it does.