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Library/Meme & format/Bad Hombres
Grade B25 sourcesHIS-00039

Bad Hombres

Meme & format · 2016 · Notable

46Editable slideCertificate

Amobee estimated 134,000 tweets as Trump’s debate phrase became jokes and merchandise.

Caitlin Doughty Updates

@TheGoodDeath · Oct 20, 2016

"We have some bad ombres out there." -Trump

2.4K18
Original · Caitlin Doughty (@TheGoodDeath)
Clip · schmoyoho on YouTube
Saturday Night Live - Season 42
TIME
Donald Trump Says He Will Get 'Bad Hombres' Out of US
ABC News
Trump's 'bad hombres' and 'nasty woman' remarks stoke online outrage
Reuters via Yahoo News
Donald Trump's "bad hombres" comment causes confusion
CBS News
Bad Hombres, Nasty Women (ft. "Weird Al" Yankovic)
schmoyoho on YouTube

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth60Velocity65Longevity846

Numbers

Phrase tweets incl. possible retweets; Amobee estimate
134K
As of Oct 20, 2016 · X · Self-reported · Reuters via Yahoo News
Seed to peak
same day
Oct 20 ’16 to Oct 20 ’16
Platforms
8
Started on X
Origin
Organic
Politics & civic

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop
  • Controversy
  • Brand pile-on
  • Catchphrase

How it spread

Trace the origin

Trump’s debate remark prompted hair-colour jokes on Twitter. Amobee estimated 134,000 phrase tweets. Nicki Minaj, a YouTube remix and SNL carried it into entertainment; restaurants and costume shops turned it into products.

Google searchesJul ’16SepNovApr ’17AugApr ’18DecNov ’19Oct ’20Sep ’21Aug ’22NovPeakTVXPressOpen webInstagramRetailYouTubeAudio
TVXPressOpen webInstagramRetailYouTubeAudio

14 more events on this chart

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Timeline (17)

  1. October 2016

    Donald Trump precursor · Oct 20 ’16

    Trump said “bad hombres” in the Las Vegas debate on October 19 in the US, before the response posts.[1][2]

    Open the first post ↗

  2. Caitlin Doughty (@TheGoodDeath) seed · Oct 20 ’16

    Caitlin Doughty posted a joke about “bad ombres” with a hair-colour image.[3][4][5][6]

    Donald Trump Says He Will Get 'Bad Hombres' Out of US

  3. ABC News press · Oct 20 ’16

    ABC News reported the remark during the debate.[7]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 24 sources · Score 77
Origin
Organic
Sector
Politics & civic
Region
US
Phrase tweets incl. possible retweets; Amobee estimate
134K
As of Oct 20, 2016 · X · Self-reported · Reuters via Yahoo News
Evidence
Grade B

Spread the same way

Big Dick Energy

X · 2018

65
The Inventor of Big Dick Energy on the Rise and Demise of a Horny Twitter Joke

129.2K derivatives

Game of Thrones coffee cup

Open web · 2019

62
We find coffee cups where they’re not supposed to be all the time. Not sure what the big deal is. ¯\_(ツ)_/¯ #leavenotrace

53B impressions

Damn Daniel

X · 2016

58
Vans Women's Collection Ambassador Cocktail

Put Some Respeck on My Name

YouTube · 2016

47
Birdman Goes Off On The Breakfast Club Power 105.1 (04/22/2016)

New cases, every week

How the next thing spread, the week it does.

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Google searchesJul ’16SepNovApr ’17AugApr ’18DecNov ’19Oct ’20Sep ’21Aug ’22NovPeakTVXPressOpen webInstagramRetailYouTubeAudio
TVXPressOpen webInstagramRetailYouTubeAudio

14 more events on this chart

Join free to see them

  1. October 2016

    Donald Trump precursor · Oct 20 ’16

    Trump said “bad hombres” in the Las Vegas debate on October 19 in the US, before the response posts.[1][2]

    Open the first post ↗

  2. Caitlin Doughty (@TheGoodDeath) seed · Oct 20 ’16

    Caitlin Doughty posted a joke about “bad ombres” with a hair-colour image.[3][4][5][6]

    Donald Trump Says He Will Get 'Bad Hombres' Out of US

  3. ABC News press · Oct 20 ’16

    ABC News reported the remark during the debate.[7]

  1. platform jump · Oct 20 ’16

  2. peak · Oct 20 ’16

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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