LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Meme & format/Big Dick Energy
Grade B34 sourcesHIS-00048

Big Dick Energy

Meme & format · 2018 · Viral

65Editable slideCertificate

A phrase counted in 129,184 original tweets became shirts, songs and dictionary entries.

vampire workday

@imbobswaget · Jun 9, 2018

we’re talking about how anthony bourdain had big dick energy which is what he would have wanted

5.3K27
Original · Kyrell Grant (@imbobswaget)
Clip · Lambrini Girls on YouTube
The Inventor of Big Dick Energy on the Rise and Demise of a Horny Twitter Joke
Vice / Kyrell Grant
Lambrini Girls - Big Dick Energy (Official Audio)
Lambrini Girls on YouTube
Rico Nasty shares “Big Dick Energy” freestyle
The FADER
latto big energy
Billboard
Lambrini Girls press photograph
NME

Spread Score

How it works
ReachNo data yetContagion75Breadth80Velocity65Longevity3165

Numbers

Original tweets, 2018-06-25 to 2018-08-11
129.2K
As of Aug 11, 2018 · X · Quirin Würschinger / research data
Peak date
Week of Jun 26, 2018
Jun 9 ’18 to Week of Jun 26, 2018
Platforms
6
Started on X
Origin
Organic
Culture (no sector)

Mechanics

  • CatchphrasePrimary
  • Press loop
  • Platform jump
  • Controversy
  • Response chain

How it spread

Trace the origin

Grant’s Bourdain tweet spread through Davidson jokes and explainers. A corpus counted 129,184 original uses from June 25 to August 11. The Cut withdrew its BDE shirt and offered Grant its profits. Dictionaries and musicians adopted the phrase.

Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’18JulSepDecApr ’19SepSep ’20Sep ’21Oct ’22Nov ’23Nov ’24PeakXPressRetailOpen webAudioYouTube
XPressRetailOpen webAudioYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2018

    @imbobswaget seed · Jun 9 ’18

    Kyrell Grant posted that Anthony Bourdain had big dick energy.[1][2][3]

    Open the first post ↗

  2. @babyvietcong platform jump · Jun 23 ’18

    @babyvietcong applied the phrase to Pete Davidson and his engagement to Ariana Grande.[4][5]

  3. The Verge press · Jun 26 ’18

    The Verge reported hundreds of thousands of engagements on the Davidson joke.[5]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 23 sources · Score 54
Origin
Organic
Sector
Culture (no sector)
Region
Global
Original tweets, 2018-06-25 to 2018-08-11
129.2K
As of Aug 11, 2018 · X · Quirin Würschinger / research data
Evidence
Grade B

Spread the same way

Put Some Respeck on My Name

YouTube · 2016

47
Birdman Goes Off On The Breakfast Club Power 105.1 (04/22/2016)

Bad Hombres

X · 2016

46
Saturday Night Live - Season 42

134K derivatives

Kia KN Car search meme

X · 2022

44
the new kia logo is so unreadable that at least 30k people a month search for the "KN car" ever since its debut

A Vibe Shift Is Coming

Press · 2022

41
an-era-of-bad-taste

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesMar ’18JulSepDecApr ’19SepSep ’20Sep ’21Oct ’22Nov ’23Nov ’24PeakXPressRetailOpen webAudioYouTube
XPressRetailOpen webAudioYouTube

13 more events on this chart

Join free to see them

  1. June 2018

    @imbobswaget seed · Jun 9 ’18

    Kyrell Grant posted that Anthony Bourdain had big dick energy.[1][2][3]

    Open the first post ↗

  2. @babyvietcong platform jump · Jun 23 ’18

    @babyvietcong applied the phrase to Pete Davidson and his engagement to Ariana Grande.[4][5]

  3. The Verge press · Jun 26 ’18

    The Verge reported hundreds of thousands of engagements on the Davidson joke.[5]

  1. commercial · Jun 26 ’18

  2. peak · Week of Jun 26, 2018

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 10 sourced numbers and 34 sources. Start with a free account.

Join freeGo Pro