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Library/Campaign/Budweiser: Lost Dog
Grade B27 sourcesHIS-00067

Budweiser: Lost Dog

Campaign · 2015 · Notable

Made by Anomaly · Source

44Editable slideCertificate

Budweiser’s puppy ad drew a reported 2.1 million social posts after its online debut.

Original · re-upload by Just4dogs.gr
A Budweiser commercial about a lost puppy and the Clydesdales that came to its aid.
Just4dogs.gr on YouTube
A trainer put up a Lost Dog flyer in the official campaign still.
Anheuser-Busch
A still from the GoDaddy Super Bowl ad that the company has now pulled.
NPR via KPBS
Budweiser Beer
TIME
Super Bowl: 4M Social shares, 28.4M tweets, 265M Facebook interactions and more - Cynopsis
Cynopsis
10 Of The Most Expensive Commercials You'll See On Super Bowl Sunday
Benzinga

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity63Longevity1844

Numbers

Seed to peak
1 day
Jan 28 ’15 to Jan 29 ’15
Platforms
6
Started on YouTube
Origin
Mixed
Food & beverage

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Mystery & lore
  • Pairing
  • Controversy

How it spread

Trace the origin

Lost Dog debuted online before its Super Bowl broadcast and reached social sites and press. Audience rankings favored the ad, while TNS questioned its relevance to beer buyers. Budweiser later dropped the puppies after saying the ads sold less beer than hoped.

Google searchesJan ’15FebMarMayJulSepNovJan ’16PeakOpen webYouTubePressTVXFacebook
Open webYouTubePressTVXFacebook

13 more events on this chart

Join free to see them

Timeline (16)

  1. January 2015

    Anheuser-Busch precursor · Jan 7 ’15

    Anheuser-Busch announced Lost Dog as part of its Super Bowl XLIX advertising campaign.[1]

    A Budweiser commercial about a lost puppy and the Clydesdales that came to its aid.
    Open the first post ↗

  2. Budweiser precursor · Jan 22 ’15

    Budweiser released animated GIFs teasing the puppy’s journey home.[2]

  3. Budweiser seed · Jan 28 ’15

    Budweiser released the full Lost Dog commercial online before the Super Bowl.[3][4][21]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 22 sources · Score 44
Origin
Mixed
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Just One Cornetto (ReMAXed)

Instagram · 2026

62
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

Grand Theft Auto VI Trailer 1

YouTube · 2023

62
Grand Theft Auto VI Trailer 1

268M views

The McWhopper Proposal

X · 2015

57
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC

9.3B impressions

Burger King Whopper Detour

X · 2018

48
Whopper Detour print creative changed a restaurant sign to Billions Swerved.

3.5B impressions

New cases, every week

How the next thing spread, the week it does.

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· Source
Google searchesJan ’15FebMarMayJulSepNovJan ’16PeakOpen webYouTubePressTVXFacebook
Open webYouTubePressTVXFacebook

13 more events on this chart

Join free to see them

  1. January 2015

    Anheuser-Busch precursor · Jan 7 ’15

    Anheuser-Busch announced Lost Dog as part of its Super Bowl XLIX advertising campaign.[1]

    A Budweiser commercial about a lost puppy and the Clydesdales that came to its aid.
    Open the first post ↗

  2. Budweiser precursor · Jan 22 ’15

    Budweiser released animated GIFs teasing the puppy’s journey home.[2]

  3. Budweiser seed · Jan 28 ’15

    Budweiser released the full Lost Dog commercial online before the Super Bowl.[3][4][21]

  1. press · Jan 28 ’15

  2. peak · Jan 29 ’15

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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