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Library/Campaign/Whopper Whopper
Grade B31 sourcesHIS-00072

Whopper Whopper

Campaign · 2022 · Notable

Made by OKRP · Source

55Editable slideCertificate

Burger King’s TV jingle became fan remixes and passed 7 million Spotify streams.

Clip · @kiss925 on TikTok
Clip · BURGER KING on YouTube
Whopper Whopper (Extended)
BURGER KING on YouTube
Burger King® Unveils New Campaign And Modernized Brand Tagline: You Rule.™
Burger King
Burger King’s inescapable ‘Whopper’ jingle has become a viral phenomenon
TODAY / NBC News
You Rule. Jingles - Single by Burger King | Spotify
Spotify / Burger King
Canada - at Burger King, You Rule!
Burger King Canada / CNW
🍔🎤 Who’s the beefy voice behind #BurgerKing’s latest #Whopper commercial? The #RozAndMocha Show fans have been abuzz for weeks about the uncanny resemblance between @1shem1’s voice and the singer…
@kiss925 on TikTok
Burger King's secret weapon against McDonald's is the Whopper
CNN / CBS Miami
You’re singing it: BK’s jingle reigns. | BarkleyOKRP
BarkleyOKRP
Whopper Whopper Song / "At BK Have It Your Way" Burger King Commercial | Know Your Meme
Know Your Meme
The Burger King Whopper song is a bop — we asked experts why
The Philadelphia Inquirer
The Story Behind the Fast Food Earworm That’s Taken Over America
Slate

Spread Score

How it works
Reach52Contagion45Breadth80Velocity40Longevity5555

Numbers

Whopper jingle social impressions, campaign-reported
1B
As of Jul 11, 2023 · Self-reported · Marketing Dive
Peak date
Jan 2023
Oct 10 ’22 to Jan 2023
Platforms
7
Started on TV
Origin
Mixed
Food & beverage

Mechanics

  • Sound or audio memePrimary
  • Challenge
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Burger King bought NFL exposure for its Whopper jingle. Fans made tweets, TikTok mashups and YouTube remixes, then requested Spotify audio. The brand offered karaoke and a sponsored Steve Aoki remix; its president reported rising Whopper sales without isolating the cause.

Dates use the stated precision; chart positions are date anchors.

Wikipedia viewsOct ’22NovJan ’23FebMarAprMayJulSepMar ’24AugPeakPressTVYouTubeTikTokXAudioRetail
PressTVYouTubeTikTokXAudioRetail

13 more events on this chart

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Timeline (16)

  1. October 2022

    Burger King precursor · Oct 6 ’22

    Burger King announced You Rule and linked public previews ahead of its nationwide rollout.[1]

    Burger King® Unveils New Campaign And Modernized Brand Tagline: You Rule.™
    Open the first post ↗

  2. Burger King seed · Oct 10 ’22

    The WhopperWhopper TV creative appeared in iSpot’s catalog as You Rule rolled out nationwide.[2][1]

  3. Burger King owner response · Oct 18 ’22

    Burger King posted the related $5 Your Way Meal jingle on YouTube before its extended Whopper Whopper upload.[3][4]

    Whopper Whopper Song / "At BK Have It Your Way" Burger King Commercial | Know Your Meme
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source
  2. 2026-10-13Added 1 source · Archived 1 source
  3. 2026-10-12Added: 16 events, 29 sources · Score 55
Origin
Mixed
Sector
Food & beverage
Region
US
Whopper jingle social impressions, campaign-reported
1B
As of Jul 11, 2023 · Self-reported · Marketing Dive
Evidence
Grade B

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KATSEYE (캣츠아이) "Gnarly" Official MV

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· Source
Wikipedia viewsOct ’22NovJan ’23FebMarAprMayJulSepMar ’24AugPeakPressTVYouTubeTikTokXAudioRetail
PressTVYouTubeTikTokXAudioRetail

13 more events on this chart

Join free to see them

  1. October 2022

    Burger King precursor · Oct 6 ’22

    Burger King announced You Rule and linked public previews ahead of its nationwide rollout.[1]

    Burger King® Unveils New Campaign And Modernized Brand Tagline: You Rule.™
    Open the first post ↗

  2. Burger King seed · Oct 10 ’22

    The WhopperWhopper TV creative appeared in iSpot’s catalog as You Rule rolled out nationwide.[2][1]

  3. Burger King owner response · Oct 18 ’22

    Burger King posted the related $5 Your Way Meal jingle on YouTube before its extended Whopper Whopper upload.[3][4]

    Whopper Whopper Song / "At BK Have It Your Way" Burger King Commercial | Know Your Meme

  1. platform jump · Oct 19 ’22

  2. platform jump · Oct 2022

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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