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Library/Campaign/Pickle's Back
Grade B31 sourcesHIS-00088

Pickle's Back

Campaign · 2026 · Niche

37Editable slideCertificate

PepsiCo reported about 150,000 shares of its Megan Thee Stallion and Nickelback video.

Original · Cheetos / director Dave Meyers / Megan Thee Stallion / Nickelback
Clip · Nickelback on Instagram
Clip · Cheetos on Instagram
Megan Thee Stallion & Nickelback - Pickle’s Back [Official Music Video]
Cheetos on YouTube
Bag of Cheetos Flamin’ Hot Dill Pickle Crunchy.
PepsiCo
Nickelback on Instagram: "#Ad We’re here to announce… that we can’t announce anything quite yet. But soon…"
Nickelback on Instagram
Cheetos Flamin’ Hot Dill Pickle returns permanently – now with a Puffs debut and a major music mash-up
PepsiCo
What snackers want in 2026 (according to 60 million social posts) - Social Media Marketing & Management Dashboard
Hootsuite

Spread Score

How it works
Reach23Contagion35Breadth60VelocityNo data yetLongevityNo data yet37

Numbers

X repost impressions, rounded live lower bound; X API lookup
4M–4.1M
As of Oct 12, 2026 · X · @Thehorrorkid / X
Milestone date
Week of Mar 29, 2026
Mar 26 ’26 to Week of Mar 29, 2026
Platforms
6
Started on YouTube
Origin
Mixed
Food & beverage

Mechanics

  • Mystery & lore
  • PairingPrimary
  • Platform jump
  • Unhinged voice
  • Scarcity drop
  • Newsjacking

How it spread

Trace the origin

Cheetos commissioned a Megan Thee Stallion and Nickelback heist video and boosted it digitally. A public X repost and music press carried it further. PepsiCo reported about 150,000 shares. Goldin recorded $11,477 in hammer prices across ten sold props.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Apr ’26MayInstagramYouTubeXPressOpen webReddit
InstagramYouTubeXPressOpen webReddit

14 more events on this chart

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Timeline (17)

  1. March 2026

    Nickelback precursor · Mar 20 ’26

    Nickelback posted a paid teaser saying the band could not announce its news yet.[1]

    Nickelback on Instagram: "#Ad We’re here to announce… that we can’t announce anything quite yet. But soon…"
    Open the first post ↗
  2. Cheetos seed · Mar 26 ’26

    Cheetos released the music video with Megan Thee Stallion and Nickelback.[2]

    Megan Thee Stallion & Nickelback - Pickle’s Back [Official Music Video]
  3. @Thehorrorkid platform jump · Mar 26 ’26

    @Thehorrorkid reposted the campaign at 14:09:10 UTC.[3]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 26 sources · Score 37
Origin
Mixed
Sector
Food & beverage
Region
US
X repost impressions, rounded live lower bound; X API lookup
4M–4.1M
As of Oct 12, 2026 · X · @Thehorrorkid / X
Evidence
Grade B

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YouTube · 2024

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Heineken | The Boring Phone - HD Camera

8.9B impressions

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YouTube · 2016

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Nike’s body-swap football film starring Cristiano Ronaldo, directed by Ringan Ledwidge.

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YouTube · 2024

36
Football is for Food | Uber Eats

40M impressions

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How the next thing spread, the week it does.

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Apr ’26MayInstagramYouTubeXPressOpen webReddit
InstagramYouTubeXPressOpen webReddit

14 more events on this chart

Join free to see them
  1. March 2026

    Nickelback precursor · Mar 20 ’26

    Nickelback posted a paid teaser saying the band could not announce its news yet.[1]

    Nickelback on Instagram: "#Ad We’re here to announce… that we can’t announce anything quite yet. But soon…"
    Open the first post ↗
  2. Cheetos seed · Mar 26 ’26

    Cheetos released the music video with Megan Thee Stallion and Nickelback.[2]

    Megan Thee Stallion & Nickelback - Pickle’s Back [Official Music Video]
  3. @Thehorrorkid platform jump · Mar 26 ’26

    @Thehorrorkid reposted the campaign at 14:09:10 UTC.[3]

  1. press · Mar 26 ’26

  2. owner response · Mar 26 ’26

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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