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Library/Food & drink/Chili's Big Smasher Burger
Grade B26 sourcesHIS-00090

Chili's Big Smasher Burger

Food & drink · 2024 · Niche

33Editable slideCertificate

A $10.99 burger meal challenged fast food, drew TikTok reviews and became an arcade game.

Clip · @eatingwithshay on TikTok
Clip · Chili's Grill & Bar on YouTube
Big Smasher burger and fries on a wooden board, from the official burger menu.
Chili's Grill & Bar
Trying Chili’s ✨NEW✨ Smasher Burger 🍔
@eatingwithshay on TikTok
Chili's® Big Smasher BurgerTime Video Game Levels Up Fast-Food Face-Off with the Chance to Win Free Burgers for Life*
Chili's Grill & Bar via PR Newswire
Where Bold Ideas Meet Big Results: Celebrating the 2025 Meta Award Winners
Meta via Adweek Sponsored
Chili's | 3 For Me | Excuse Me :30
Chili's Grill & Bar on YouTube

Spread Score

How it works
Reach29Contagion35Breadth70Velocity0Longevity2133

Numbers

Agency-reported paid Facebook/Instagram consumers reached
46M
As of Oct 12, 2026 · Self-reported · dentsu X
Seed to peak
4 months
Apr 29 ’24 to Aug 14 ’24
Platforms
7
Started on Retail
Origin
Mixed
Food & beverage

Mechanics

  • PairingPrimary
  • Platform jump
  • Newsjacking
  • Creator relay
  • Visible in use

How it spread

Trace the origin

Chili's launched the burger meal with paid TV and digital ads. YouTube and TikTok reviews followed, then a BurgerTime game. Brinker linked chain-wide sales growth to the burger and other menu items; its shares fell on the August earnings day.

Google searchesApr ’24MayJunAugSepNovDecMar ’25JunSepPeakRetailXTVYouTubeTikTokPressOpen web
RetailXTVYouTubeTikTokPressOpen web

13 more events on this chart

Join free to see them

Timeline (16)

  1. April 2024

    Chili's Grill & Bar seed · Apr 29 ’24

    Chili's made the Big Smasher available nationwide on its 3 For Me menu.[1]

    Open the first post ↗

  2. Chili's Grill & Bar owner response · Apr 29 ’24

    Chili's offered meal gift cards for quote retweets explaining why it beat fast food.[1][2]

  3. Chili's Grill & Bar owner response · Apr 29 ’24

    Chili's announced three TV and digital ads comparing its 3 For Me meal with fast food.[1][2][3]

    Trying Chili’s ✨NEW✨ Smasher Burger 🍔
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 22 sources · Score 27
Origin
Mixed
Sector
Food & beverage
Region
US
Agency-reported paid Facebook/Instagram consumers reached
46M
As of Oct 12, 2026 · Self-reported · dentsu X
Evidence
Grade B

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Open web · 2026

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Revolut’s Figo billboard in Madrid, photographed in the executive’s launch post.

Unisom: Don't Sleep on Saquon

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Official Unisom SleepTabs product packaging.

1.9B impressions

Patrick Ta Major Skin Hydra-Luxe Foundation

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#color_1 Golden

1.3K sold

New cases, every week

How the next thing spread, the week it does.

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Google searchesApr ’24MayJunAugSepNovDecMar ’25JunSepPeakRetailXTVYouTubeTikTokPressOpen web
RetailXTVYouTubeTikTokPressOpen web

13 more events on this chart

Join free to see them

  1. April 2024

    Chili's Grill & Bar seed · Apr 29 ’24

    Chili's made the Big Smasher available nationwide on its 3 For Me menu.[1]

    Open the first post ↗

  2. Chili's Grill & Bar owner response · Apr 29 ’24

    Chili's offered meal gift cards for quote retweets explaining why it beat fast food.[1][2]

  3. Chili's Grill & Bar owner response · Apr 29 ’24

    Chili's announced three TV and digital ads comparing its 3 For Me meal with fast food.[1][2][3]

    Trying Chili’s ✨NEW✨ Smasher Burger 🍔

  1. platform jump · May 1 ’24

  2. platform jump · May 6 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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