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Library/Product/Patrick Ta Major Skin Hydra-Luxe Foundation
Grade B17 sourcesHIS-00889

Patrick Ta Major Skin Hydra-Luxe Foundation

Product · 2024 · Niche

39Editable slideCertificate

A $58 foundation launch paired Jools Lebron’s demure promotion with public wear tests.

Clip · @joolieannie on TikTok
Clip · @ashley.paiige on TikTok
Clip · @patrickta on TikTok
#color_1 Golden
Patrick Ta Beauty
TikTok video by @joolieannie
@joolieannie on TikTok
The Diva Herself @Jools Lebron And My Demure Foundation @Patrick Ta Beauty
@patrickta on TikTok
unfiltered first impression, try on and review of the new @Patrick Ta Beauty foundation!! glowy af with medium (to full!) coverage ✨ @Tatcha underneath for extra glow #tatcha #patrickta #glowyskin…
@ashley.paiige on TikTok
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation 18 Golden Neutral Swatch
Nikki From HR
I Tried the NEW Patrick Ta Hydra-Luxe Luminous Skin Perfecting Foundation and did Full Day Wear Test!
Shannon Ford
Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation – All Skin Types
TikTok Shop / Patrick Ta Beauty
patrick ta foundation
Marie Claire
Jools Lebron
Remezcla
We Tested the Cult-Favorite Patrick Ta Foundation on 6 Women with Different Skin Types
PureWow
Editor selfies
Who What Wear

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity41Longevity4239

Numbers

Peak date
Week of Aug 26, 2024
Aug 26 ’24 to Week of Aug 26, 2024
Platforms
6
Started on Retail
Origin
Mixed
Beauty & personal care

Mechanics

  • NewsjackingPrimary
  • Visible in use
  • Controversy
  • Creator relay
  • Platform jump

How it spread

Trace the origin

Patrick Ta promoted his liquid foundation with Jools Lebron before Sephora’s app release. Wear tests and price arguments followed. Later, Lebron alleged unpaid launch promotion; Remezcla inferred the brand’s identity from her podcast.

Dates use the stated precision; chart positions are date anchors.

Google searchesJul ’24SepOctDecMar ’25MayJulNovMay ’26SepPeakTikTokPressRetailRedditOpen webYouTube
TikTokPressRetailRedditOpen webYouTube

13 more events on this chart

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Timeline (16)

  1. August 2024

    Jools Lebron precursor · Aug 14 ’24

    Lebron posted a foundation engraving promotion with Patrick Ta.[1][11]

    TikTok video by @joolieannie
    Open the first post ↗

  2. Patrick Ta precursor · Aug 14 ’24

    Ta posted a foundation promotion with Lebron using her demure catchphrase.[2]

    The Diva Herself @Jools Lebron And My Demure Foundation @Patrick Ta Beauty

  3. Vogue Business precursor · Aug 23 ’24

    Vogue Business reported over three million TikTok views for the foundation teaser campaign.[3]

Origin
Mixed
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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The way doja ignore her while she was busy talking shot with kylie jenner is kinda the best moment,, btw Doja cat is all red is 🔥,,

9.3M views

Revolut Luís Figo: Hazlo por tu dinero

Open web · 2026

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Revolut’s Figo billboard in Madrid, photographed in the executive’s launch post.

Nancy Pelosi Clapping

X · 2019

40
Here’s that applause you so desperately need, boo.

Chrissy Teigen’s Cry Face

X · 2015

36
Just some casual @chrissyteigen action #EWGlobes #GoldenGlobes http://t.co/wq7qNs4zYW

New cases, every week

How the next thing spread, the week it does.

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Google searchesJul ’24SepOctDecMar ’25MayJulNovMay ’26SepPeakTikTokPressRetailRedditOpen webYouTube
TikTokPressRetailRedditOpen webYouTube

13 more events on this chart

Join free to see them

  1. August 2024

    Jools Lebron precursor · Aug 14 ’24

    Lebron posted a foundation engraving promotion with Patrick Ta.[1][11]

    TikTok video by @joolieannie
    Open the first post ↗

  2. Patrick Ta precursor · Aug 14 ’24

    Ta posted a foundation promotion with Lebron using her demure catchphrase.[2]

    The Diva Herself @Jools Lebron And My Demure Foundation @Patrick Ta Beauty

  3. Vogue Business precursor · Aug 23 ’24

    Vogue Business reported over three million TikTok views for the foundation teaser campaign.[3]

  1. precursor · Aug 25 ’24

  2. seed · Aug 26 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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