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Library/Campaign/Dave's Hot Chicken Drake birthday giveaway
Grade B22 sourcesHIS-00112

Dave's Hot Chicken Drake birthday giveaway

Campaign · 2025 · Notable

Made by Dave's Hot Chicken in-house · Source

47Editable slideCertificate

Dave's reported 343,531 sign-ups as its free slider offer overtook Sora on iOS.

Sora Has Lost Its App Store Crown to … Dave's Hot Chicken | Dave's Hot Chicken
Dave's Hot Chicken, LinkedIn
Dave’s Hot Chicken Celebrates its 3rd Annual Free Slider Day on October 23 in Honor of Drake’s Birthday
Dave's Hot Chicken via GlobeNewswire, Franchising.com
Last Wednesday was MAGICAL! We celebrated Drake's birthday with a free slider to every guest who had the Dave's Hot Chicken mobile app. We knew that we would top the Food and Beverage…
Leon Davoyan, Dave's Hot Chicken CTO, LinkedIn
Get a Free Slider at Dave's Hot Chicken - Portland Living on the Cheap
Portland Living on the Cheap
Dave's Hot Chicken is serving free sliders tomorrow - don't miss out
What's On Saudi Arabia

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity100Longevity1947

Numbers

Seed to peak
7 days
Oct 16 ’25 to Oct 23 ’25
Platforms
7
Started on Open web
Origin
Stunt
Food & beverage

Mechanics

  • Press loopPrimary
  • Platform jump
  • Pairing
  • Scarcity drop
  • Newsjacking

How it spread

Trace the origin

Dave's topped the iOS download chart on October 22, before its app-gated giveaway opened on October 23. Dave's reported 343,531 new loyalty accounts that day. Queue footage and the displacement of Sora then reached technology audiences.

Google searchesOct ’25NovDecJan ’26FebPeakOpen webPressApp storesRetailInstagramThreadsYouTube
Open webPressApp storesRetailInstagramThreadsYouTube

14 more events on this chart

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Timeline (17)

  1. October 2025

    E4300 seed · Oct 16 ’25

    E4300 shared Dave's campaign artwork and the app-gated October 23 free-slider offer on Slickdeals.[1]

    Open the first post ↗

  2. Dave's Hot Chicken press · Oct 17 ’25

    Dave's issued a paid GlobeNewswire release for its third annual Free Slider Day.[2][3]

    Dave’s Hot Chicken Celebrates its 3rd Annual Free Slider Day on October 23 in Honor of Drake’s Birthday

  3. Portland Living on the Cheap press · Oct 17 ’25

    Portland Living on the Cheap explained how local readers could redeem the free-slider offer.[4]

    Get a Free Slider at Dave's Hot Chicken - Portland Living on the Cheap
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 17 sources · Score 29
Origin
Stunt
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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· Source
Google searchesOct ’25NovDecJan ’26FebPeakOpen webPressApp storesRetailInstagramThreadsYouTube
Open webPressApp storesRetailInstagramThreadsYouTube

14 more events on this chart

Join free to see them

  1. October 2025

    E4300 seed · Oct 16 ’25

    E4300 shared Dave's campaign artwork and the app-gated October 23 free-slider offer on Slickdeals.[1]

    Open the first post ↗

  2. Dave's Hot Chicken press · Oct 17 ’25

    Dave's issued a paid GlobeNewswire release for its third annual Free Slider Day.[2][3]

    Dave’s Hot Chicken Celebrates its 3rd Annual Free Slider Day on October 23 in Honor of Drake’s Birthday

  3. Portland Living on the Cheap press · Oct 17 ’25

    Portland Living on the Cheap explained how local readers could redeem the free-slider offer.[4]

    Get a Free Slider at Dave's Hot Chicken - Portland Living on the Cheap

  1. backlash · Oct 17 ’25

  2. press · Oct 22 ’25

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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