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Library/App & software/Deep Nostalgia
Grade B28 sourcesHIS-00114

Deep Nostalgia

App & software · 2021 · Niche

38Editable slideCertificate

An AI photo animator pushed MyHeritage to No. 1 overall on the App Store.

MyHeritage

@MyHeritage · Feb 25, 2021

With our new Deep Nostalgia™, you can see how a person from an old photo could have moved and looked if they were captured on video! Read more: ow.ly/jIYh50DJNp0 #RootsTech #RootsTechConnect

42032
Post · @MyHeritage on X
MyHeritage’s official Deep Nostalgia animation demonstration.
MyHeritage
With our new Deep Nostalgia™, you can see how a person from an old photo could have moved and looked if they were captured on video! Read more: #RootsTech #RootsTechConnect
@MyHeritage on X
Deep Nostalgia’s launch interface showing the photo upload button and an example animated portrait.
MyHeritage
This Genealogy Tool Brings Photos to Life Through AI
Adweek
New: Introducing Deep Nostalgia™ — Animate the Faces in Your Family Photos - MyHeritage Blog
MyHeritage
A new program can animate old photos. But there’s nothing human about artificial intelligence | CNN Business
CNN
Dove, LADbible Group and On are Digiday Marketing and Advertising Award Europe winners
Digiday Awards
MyHeritage Releases LiveStory Using AI by D-ID
D-ID
MyHeritage's new AI tool turns photos of the dead into unnerving videos
The Next Web

Spread Score

How it works
Reach6Contagion45Breadth80Velocity54Longevity1938

Numbers

Animations created
50M
First 18 days · Owner report Mar 15, 2021 · Open web · Self-reported · MyHeritage
Peak date
Week of Mar 2, 2021
Feb 25 ’21 to Week of Mar 2, 2021
Platforms
5
Started on Open web
Origin
Mixed
Technology

Mechanics

  • Shareable outputPrimary
  • Remixable template
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

MyHeritage launched Deep Nostalgia with advertising and planned media seeding. Users shared animated portraits on Twitter and reactions on TikTok. The app reached No. 1 overall on the App Store; MyHeritage reported 50 million animations after 18 days.

Dates use the stated precision; chart positions are date anchors.

Google searchesJan ’21MarAprJulOctJan ’22MarSepJun ’23Mar ’24AugPeakOpen webPressXApp storesTikTok
Open webPressXApp storesTikTok

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2021

    MyHeritage / Peach / D-ID precursor · Feb 11 ’21

    MyHeritage released a Lincoln ad made with Peach and D-ID before launching the photo animator.[1][2]

    This Genealogy Tool Brings Photos to Life Through AI
    Open the first post ↗
  2. MyHeritage seed · Feb 25 ’21

    MyHeritage released Deep Nostalgia on its website and mobile app for users to animate family photos.[3][4]

    New: Introducing Deep Nostalgia™ — Animate the Faces in Your Family Photos - MyHeritage Blog
  3. TechCrunch press · Feb 26 ’21

    TechCrunch reported a stream of social shares after the conference unveiling.[5]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-13Revised 3 events · Added 7 sources · Archived 9 sources · Revised 10 numbers · Added 4 evidence checks · Score 30 → 38
  3. 2026-10-12Added: 16 events, 21 sources · Score 30
Origin
Mixed
Sector
Technology
Region
IL
Animations created
50M
First 18 days · Owner report Mar 15, 2021 · Open web · Self-reported · MyHeritage
Evidence
Grade B

Spread the same way

EPIK AI Yearbook

App stores · 2023

53
How I wish this was my college yearbook creative photos 😅 #photodumps #yearbookAIphotos #AI #epikapp #yearbooktrend #fyp #viral

Peaked at #1

Nano Banana

Open web · 2025

49
Google’s examples of Nano Banana figurines, retro portraits and other image trends.

Peaked at #1

Character.AI mobile app

App stores · 2023

45
Official launch graphic showing the Character.AI mobile interface and app-store badges.

22M users

NewProfilePic

App stores · 2022

41
Post by @BeardedGenius on X

Peaked at #1

New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’21MarAprJulOctJan ’22MarSepJun ’23Mar ’24AugPeakOpen webPressXApp storesTikTok
Open webPressXApp storesTikTok

13 more events on this chart

Join free to see them
  1. February 2021

    MyHeritage / Peach / D-ID precursor · Feb 11 ’21

    MyHeritage released a Lincoln ad made with Peach and D-ID before launching the photo animator.[1][2]

    This Genealogy Tool Brings Photos to Life Through AI
    Open the first post ↗
  2. MyHeritage seed · Feb 25 ’21

    MyHeritage released Deep Nostalgia on its website and mobile app for users to animate family photos.[3][4]

    New: Introducing Deep Nostalgia™ — Animate the Faces in Your Family Photos - MyHeritage Blog
  3. TechCrunch press · Feb 26 ’21

    TechCrunch reported a stream of social shares after the conference unveiling.[5]

  1. backlash · Feb 26 ’21

  2. platform jump · Feb 28 ’21

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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Pro opens the playbook, all 11 sourced numbers and 28 sources. Start with a free account.

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