A public auction for Fall Guys costumes raised $1 million for SpecialEffect.
Fall Guys
@FallGuysGame · Aug 17, 2020
🔥 BATTLE OF THE BRANDS 🔥 The thirst from brands has been unreal... so we're turning it into something positive! Prize: Your brand inside Fall Guys as a costume! 👉 To enter: Reply to this tweet with the highest amount of money you would be willing to donate to @SpecialEffect
Fall Guys
@FallGuysGame · Aug 17, 2020
Gonna tag a few brands who I think might be interested lol: @kfcgaming @Wendys @ChuckECheese @WalmartCAGaming @GFuelEnergy @MonsterEnergy @redbullgaming @DiGiorno @sberbank @Arbys @dominos Tag more brands 😗👌 LETS GOOOO!
Cooler Master
@CoolerMaster · Aug 17, 2020
We'd be *Hyper* excited to donate €212. Let the games begin.
Fall Guys
@FallGuysGame · Aug 17, 2020
Oh god no A bidet company is now winning with this design for $40,000.01 Context: x.com/FallGuysGame/s… Help us lol 😭😂
TUSHY Bidet@hellotushy
$40,000.01 & the best design submission you'll receive.
Fall Guys
@FallGuysGame · Aug 19, 2020
OH MY @Ninja and @AimLab have combined to take on @MrBeastYT With a donation of $420,069 <- lol 👀 All monies going to @SpecialEffect ...and there's still 12 days left of bidding If you don't know what's happening, look here: x.com/FallGuysGame/s…
Ninja@Ninja
I’ve decided there is no way I’ll be able to beat @MrBeastYT without some help. @aimlab with our powers combined and a bid at $420,069 that supports @SpecialEffect we can take this!! @FallGuysGame
Fall Guys
@FallGuysGame · Dec 19, 2020
A while back, we said we'd add costumes to Fall Guys of whoever pledged to donate the largest amount of money to @SpecialEffect $1 million was donated by @Ninja, @MrBeastYT, @aimlab, and @G2esports! Ninja is up first... he'll be in the shop tomorrow! 5x👑 Top 5x👑 Bottom h
Fall Guys
@FallGuysGame · Dec 26, 2020
It's happening! @MrBeastYT is now featured in Fall Guys! You have 3 days to activate... ⚡ BEAST MODE ⚡ 1 x 👑 Top 1 x 👑 Bottom h
Fall Guys
@FallGuysGame · Jan 2, 2021
The @G2esports costume is now available! Time to samurai up all of the servers! Let's Goooo 🔥🔥🔥 ht
TUSHY Bidet
@hellotushy · Aug 19, 2020
Don't count us out. We see that $420,069...and raise 69 cents. $420,069.69 and a Peach Guy
WARFRAME
@PlayWarframe · Aug 17, 2020
The Lotus is throwing her helmet into the ring... but she'd like company! Add both @playwarframe and @rivalsofaether for $20k? #supportindiedevs 🎨@blazingcobalt
Spread Score
How it worksNumbers
- Aimlabs auction activity impressions; agency claim, period unspecified
- 50M
- Self-reported · Disobey
- Seed to milestone
- 2 weeks
- Aug 17 ’20 to Aug 31 ’20
- Platforms
- 3
- Started on X
- Origin
- Seeded
- Gaming
How it spread
Trace the originFall Guys invited public charity bids for a branded costume. Brands and creators competed on Twitter, while fan artwork and Reddit discussion carried the auction to other communities. SpecialEffect reported a $1 million winning donation; four costumes followed.
Documented milestone; not a measured attention peak.
14 more events on this chart
Join free to see themTimeline (17)
August 2020
Walmart Canada Gaming precursor · Aug 6 ’20
Walmart Canada Gaming shared a Walmart-vest costume mock-up and asked Fall Guys to add it before the auction.[25]
@FallGuysGame seed · Aug 17 ’20
Fall Guys invited brands to bid donations to SpecialEffect for an in-game costume.[1]
@FallGuysGame owner response · Aug 17 ’20
Fall Guys tagged KFC Gaming, Wendy’s, Arby’s and other brands to invite bids.[2]
Changelogupdated Oct 12 ’26
- Added: 16 events, 23 sources · Score 31
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How the next thing spread, the week it does.